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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Reasons Employee Loyalty Matters

We know employee loyalty matters, but here’s even more proof. In a 13-year-old Harvard Business Review article (we won’t even make you break out the microfiche to find it), Fredrick Reicheld introduced the world to the NPS (net promoter score) as THE metric you needed to know about to grow your business. Now, HR departments are using the eNPS (employee net promoter score) to see how likely their employees are to recommend their organization as a place people should want to work. Here are three reasons employee loyalty matters, and why you should pay attention to your eNPS. 

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The Payments Industry's Big Event, Money20/20

Money20/20 brings together a worldwide community of innovators who are changing the way consumers and businesses manage, spend, and borrow money. This is one of the industry's most productive events, with the biggest exhibit hall, the best networking opportunities, and the largest speaking roster to deliver an exemplary experience that highlights the best and boldest of the industry.

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4 Ways to Boost Employee Productivity This Fall

Kids have gone back to school, fall is settling in and it’s time to encourage employees through the last quarter of the year. Keeping employee morale and employee productivity up during this part of the year is important, and the easiest way to do that is to keep them healthy and support health and wellness. Here are our top 4 picks for keeping employee productivity at an annual high this fall: 

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How to Reward Employees without Breaking the Bank

Rewarding employees within a tight budget is a common challenge in today’s HR climate. Employees want perks and employers want to maintain employee satisfaction and loyalty without going over budget on those employee perks. Here are three ways to reward employees without breaking the bank.

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Incentives Industry Breakdown 2016

The incentives industry is thriving with 84% of U.S. businesses now using non-cash rewards to recognize and motivate their key audiences. Non-cash rewards come in many forms: from award points, gift cards, incentive travel, to merchandise, and more. In 2015, businesses spent $90 billion for these rewards and sales and employees are the largest audiences targeted when it comes to these non-cash rewards.

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