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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Best Corporate Gift this Holiday: Gift Cards

Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.

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Employee Safety Efforts Linked to Wellness

Most often when we think about employee safety, we may think of hard hats, reflective clothing, and safety goggles. We don’t necessarily think about treadmills, softball teams, and lunchtime run/walk groups. But the reality is, they are inextricably linked.

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3 Reasons Employee Loyalty Matters

We know employee loyalty matters, but here’s even more proof. In a 13-year-old Harvard Business Review article (we won’t even make you break out the microfiche to find it), Fredrick Reicheld introduced the world to the NPS (net promoter score) as THE metric you needed to know about to grow your business. Now, HR departments are using the eNPS (employee net promoter score) to see how likely their employees are to recommend their organization as a place people should want to work. Here are three reasons employee loyalty matters, and why you should pay attention to your eNPS. 

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The Payments Industry's Big Event, Money20/20

Money20/20 brings together a worldwide community of innovators who are changing the way consumers and businesses manage, spend, and borrow money. This is one of the industry's most productive events, with the biggest exhibit hall, the best networking opportunities, and the largest speaking roster to deliver an exemplary experience that highlights the best and boldest of the industry.

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4 Ways to Boost Employee Productivity This Fall

Kids have gone back to school, fall is settling in and it’s time to encourage employees through the last quarter of the year. Keeping employee morale and employee productivity up during this part of the year is important, and the easiest way to do that is to keep them healthy and support health and wellness. Here are our top 4 picks for keeping employee productivity at an annual high this fall: 

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