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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Personalizing Employee Engagement

Personalizing employee engagement is critical to the success of a program. Making employees feel personally recognized and appreciated makes them feel that their individual contribution and impact on the organization truly matters and is noticed. Here are three ways to personalize employee engagement, and things to avoid:

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How True Leaders Celebrate Employee Recognition

A recent SHRM study shows that employee recognition is not just a theory; it's a key part of any company culture-building exercise. Employee recognition is something that HR teams should be looking at as a retention strategy to reduce employee turnover year-over-year at their organization. Here are three ways to celebrate employee recognition:

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The Impact of Stress on Your Workforce

We all have stress on the brain. We are stressed, our families our stressed, and our jobs stress us out. Do you know the impact of stress on your workforce? We have some interesting stats to share on who is stressed, who is optimistic, and who’s stress is driving down their productivity and loyalty. This study, conducted by NPR, the Robert Wood Foundation and the Harvard Opinion Research Program the Harvard T.H. Chan School of Public Health found the following: 

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Let's Talk About Employee Flu Shots

The flu is no laughing matter. Each year there are more than 111 million sick days taken from the flu which leads to 7 billion dollars in lost productivity. Flu season officially starts in October and ends in May, making summer the ideal time to start preparing your workforce. This can mean educating people on simple things they can do in order to stay healthy; like washing their hands throughout the day, carrying tissues, and drinking the recommended 64 ounces of water every day. So what can you, the employer do? Provide employee flu shots.

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3 Tips To Increase Employee Loyalty


Employee loyalty can be considered a dying principle in today’s professional environment. However, all organizations are looking to increase employee loyalty and lower their turnover rate.

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