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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Generational Spending Trends

The NPD Group and the Jay H. Baker Retailing Center at the Wharton School of Business at University of Pennsylvania have collaborated on a study to determine generational differences in buying behaviors from Baby Boomers to their Millennial children. Here are three key trends they discovered.

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8th Employer Healthcare & Benefits Congress

We are less than a month away from the 8th Employer Healthcare & Benefits Congress (EHBC) taking place in Washington D.C.  The GiftCard Partners team is excited to hosting another educational session this year on, Making Dollars and Sense Out of Wellness Incentives ~ A Candid Industry Discussion. The session includes industry experts and will be a continuation from our earlier webinar this month. Download the webcast recording.

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Bringing Traditional Gift Cards to the Digital Age

In an effort to gain market share, Lyft and Starbucks have formed an interesting partnership involving gift cards and loyalty promotions. The promotion combines digital rewards with traditional gifting and gift cards. Here’s how it’s working...

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CVS Pharmacy® August Wellness Newsletter

Top stories from the CVS Pharmacy® August Wellness Newsletter!

Flu season is right around the corner. Last year more than 111 million sick days were taken as a result of the flu. In this edition of the CVS Pharmacy® August Wellness Newsletter, we focus on ways to keep your workforce healthy this season, the latest news from CVS and their flu shot eGift card, and resources on wellness and safety incentives.

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Fighting the Flu with CVS Pharmacy

This year almost 60% of Americans will either get a flu vaccine or plan to get one. Convenience is the predominate factor that makes them more likely to have themselves and their families vaccinated for the flu. 

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