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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

4 Ways to Keep Employees Using Benefits

Benefits are a big component to an employee compensation plan. While they are costly for employers, benefits are a huge part of how employees choose a job and how long they stay.

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Why You Should Join Us at EHBC 2016

We are only about a week away from the 8th Annual Employer Healthcare and Benefits Congress in Washington, D.C. Are you still considering attending? It's not too late (you can even get tickets at the door). There are so many great reasons to attend. Here are our top three reasons to attend EHBC 2016:

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Employee Mental Health and Wellness

Employee health and wellness is a huge topic amongst employers, employees, health insurance companies and wellness program brokers. But what about employee mental health and wellness? By 2030 the world will lose 12 billion work days to depression and anxiety disorders. That’s a huge number. So what can we do to mitigate this type of employee absenteeism? Normalize discussions about mental health and make treatment options available and affordable to employees who need assistance.

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Buying Gift Cards for the Holidays

With the holiday season rapidly approaching retailers are planning for the end of the year buying frenzy. Last year total holiday sales increase by 3%. For the last 9 years, gift cards have been one of the most requested holiday gifts. Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card.

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The Return On Employee Recognition

Employee recognition programs typically make up just 1 to 2 percent of the total payroll budget on average. The return on employee recognition can be much higher and you don’t need a large budget for your program to make it best-in-class. Employee recognition can improve engagement, retention, and create a stable staff environment, according to Katie Scott of Globoforce. Discover 3 ways to see a return with your employee recognition programs.

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