GiftCard Partners Blog

Do you use your health plan as a trusted advisor to guide your healthy lifestyle initiatives? If you do, you’re not alone. Health plan enrollees, especially those enrolled in public health plans like Medicaid, look for guidance and incentive reinforcement on how to live a healthy lifestyle. This interaction is crucial as it not only encourages healthy behavior but also helps reduce overall plan costs.

The opportunity to boost your loyalty program and track real consumer habits is bigger than ever when you leverage today’s internet of things. With smartphones, fitness trackers, smart watches and other portable electronics, the consumer behavior data is there. Use it to your advantage to track and improve your consumer loyalty program.

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

In the heat of the holiday shopping season, merchants ask themselves things like, “How many consumers are shopping on mobile?,” or “What will my omnichannel mix look like this year?”, and “How do we balance the quantity and timing of discounts and promotions?” Let’s take a fresh look at each of these questions:

Top stories from the CVS Pharmacy® November Wellness Newsletter!

The winter months are usually one of the toughest for employees. As the weather gets colder and the holiday appraches, your employees are likely to face illness, financial stress, and lack of sleep. In this edition of the CVS Pharmacy® November Wellness Newsletter, we focus on the best ways to keep your workforce healthy, both physically and mentally, highlights on the latest news from CVS and their flu shot eGift card, and resources on wellness incentives.