GiftCard Partners Blog

Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.

3 Ways Development And Training Boost Employee Engagement

Posted by Deborah Merkin

Employee engagement is critical to any company’s success, and companies that fail in the development and training of their employees typically experience higher turnover rates and more disengaged workers.

Digital Apps May Transform The Gift Card Marketplace

Posted by Deborah Merkin

Stored value card popularity continues to grow in B2B markets, but gift card applications may help take it to another level.

Study: Organizational Change Triggers Increase In Employee Stress

Posted by Deborah Merkin

It may not come as a big surprise, but a recent study shows how stress associated with organizational change has a measurable negative affect on your employees’ health.

Millennials' Spending Preferences May Shape The Future Of Gift Cards

Posted by Deborah Merkin

Millennials are focusing their minds and wallets on experiences rather than stuff, bucking previous spending and gifting trends.

Whole Foods' Gift Card Sales Raise $100K To Help Kids Eat Healthier

Posted by Deborah Merkin

The recent holiday season proved to be a successful one for Whole Foods Market's children's foundation, as the supermarket partnered with a payments provider to raise more than $100,000 for the nonprofit by selling specific curated gift cards at their stores nationwide.

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	How Incentives Promote Healthy Behaviors in Value-Based Care
	The Real Price of Disengaged Employees
	Why Non-Cash Rewards Have a Bigger Impact Than Cash Bonuses
	Get to Know Your Customer: the Power of Customer Surveys

Deborah Merkin

Recent Posts

3 Ways Development And Training Boost Employee Engagement

Digital Apps May Transform The Gift Card Marketplace

Study: Organizational Change Triggers Increase In Employee Stress

Millennials' Spending Preferences May Shape The Future Of Gift Cards

Whole Foods' Gift Card Sales Raise $100K To Help Kids Eat Healthier

A better way to buy gift cards in bulk

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