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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

5 Key Elements Of Co-Branded Success In Real Estate

There are many success stories of companies who have paired up with another business to cross-promote a product or a concept. Look at Google and any number of technical companies like YouTube, Waze and Nest Labs (the home thermostat company). Or consider Starbucks and Teavana. Or potato chips made with barbecue sauce and ice cream companies who add candy to their confections. Even Crest toothpaste is co-branded with Scope mouthwash!

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Engaging Millennials in Company Wellness Culture

Millennials are the hardest generational group to engage in workplace culture. They provide a challenge to every leadership team, culture committee and HR group around the country. But engaging millennials in your company culture can pay dividends, motivating them and connecting them to your organizational goals, which in turn can increase their productivity and retention rate. Wellness can serve as that common thread: it benefits both the organization and its millennial employees. 

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Holistic Health Starts At Home & Affects The Workplace

Employee incentive and wellness programs are constantly evolving. Total wellness should be a holistic process that starts and ends at home. A healthy home can help to prevent disease, support wellness goals and reduce serious injuries. Because so much of our lives is spent in the workplace, it is important to take a comprehensive approach to your employees’ wellness.

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10 Tools To Create Caring And Comfortable Customer Loyalty

Customer loyalty is the bedrock of any successful business, and the way you deliver your product or service plays a pivotal role in cultivating that loyalty. As Micah Solomon, a renowned customer service consultant, highlights in his book High-Tech, High-Touch Customer Service, even the most perfect product needs to be delivered with genuine care to truly resonate with customers. In today's competitive market, showing care goes beyond the product itself—it's about creating an experience that makes customers feel valued and appreciated.

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Creating Customer Loyalty, One Bite At A Time

Did you ever ponder what the restaurant and the real estate industries have in common? Imagine that as a conversation starter at your next party of social function!

The parallels are not widely published, but there are many commonalities between dining and home selling or buying. Both businesses rely heavily on repeat customers as a result of creating satisfied customers.

When a customer is pleased with a business, they are more likely to spread the good word to others, who will in turn patronize your business.

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