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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

CVS Health Cuts Cash Price Of Generic EpiPen

CVS Health recently announced that it cut the cash price of a generic epinephrine autoinjector by roughly 80 percent the cost of the EpiPen.

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Enhancing Employee Health & Wellness Beyond the Workplace

Many corporate health and wellness programs focus primarily on supporting employees' attempts to achieve their health goals and adopt healthier lifestyles. These initiatives are often centered around improving the quality of life during work hours and within the workplace itself. However, companies are increasingly recognizing the importance of a healthy and hazard-free home environment in contributing to overall employee wellness.

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Building Beyond the Norm: Partnerships That Work for Home Builders

There are a lot of factors that go in to making home builders successful. Creating quality products at the best prices. Providing the newest top-notch and even trendy amenities that home buyers seek, like the stainless steel appliances and granite counters we all saw at every price point for the past decade. The most successful ones are fair, honest, communicative and efficient. 

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3 Ways To Promote Wellness Incentives In 2017

Promoting wellness is a meaningful way for employers to provide incentives to employees that goes beyond basic compensation. 

Wellness incentives’ purpose, application and how they are promoted may be changing this year, according to CIO, so understanding how and why will prepare your company to adjust for industry changes when they occur.

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Increase Workplace Safety With Incentives

Everyday more than 13,000 workplace accidents occur. Safety incentive programs can be powerful tools for employers to get employees to take safety procedures and protocols seriously and to integrate them into their work routines.

Here are some of the reasons that leveraging the power of incentives can help you minimize the number of accidents and maximize workplace safety.

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