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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Whole Foods' Gift Card Sales Raise $100K To Help Kids Eat Healthier

The recent holiday season proved to be a successful one for Whole Foods Market's children's foundation, as the supermarket partnered with a payments provider to raise more than $100,000 for the nonprofit by selling specific curated gift cards at their stores nationwide.

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Businesses Sacrificing Profit Margins, Tech To Gain Customer Loyalty

Gaining customer loyalty is one of the most difficult metrics to hit in today’s omni-channel B2C market.

Businesses are making two sacrifices to build consumer loyalty: one is an investment in technology and the other is a slimming of profit margins to ensure customers feel like they’re getting a bargain.

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Using Incentives To Improve Health Information Tech, Patient Care

Health information technology (HIT) has the potential to change patient care in the future, but reality needs to catch up with the aspiration.

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Employee Retention, Turnover Rate Hinge On Respect

Companies are constantly striving to retain their best employees, but problems can arise if they’re not shown a modicum of respect by management. If hard-working employees are shown appreciation by their managers and team leaders, they’ll feel less compelled to find a new job. This will also help to keep employee turnover rates down.

Here are three ways you can maintain retention rates by ensuring your managers are respectful and supportive of their teams: 

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3 Ways Gift Card Delivery Is Innovating

Gift card delivery is transforming the way retailers and recipients are interacting with each other and forming long-term loyalty. It’s evolving with retail and also financial tech. The more ways gift cards are delivered, the more the gift card industry innovates.

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