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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Timing and Denomination for Holiday Employee & Customer Gifting

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact. 

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Empowering Education: Addressing SDoH & Supporting Remote Learning with Gift Cards

Social determinants of health are defined as non-medical conditions that affect a person's health, well-being, and quality of life. For students, social determinants of health like access to housing, school supplies, food security and financial stability can have a significant impact on their success in the classroom. 

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Level-Up Client Appreciation: How Gift Cards Strengthen Business Connections

Have you considered the impact building client relationships has on growing and scaling your business? Whether you run a local coffee shop or a large corporation, keeping customers happy and loyal to your products protects one of the most important assets to your business- your client base.   

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Elevating Corporate Wellness: FragranceNet.com Gift Cards for Health Program Engagement

What if the secret to a thriving workplace culture lies in the scents of lavender and vanilla? Explore how FragranceNet.com gift cards are revolutionizing corporate wellness initiatives through the power of sensory rewards. This article delves into how such gift card rewards can boost wellness initiatives, promote a healthier workplace culture, and drive business success.  

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Employee Benefits Enrollment: Boosting Participation with the Engage2Reward™ Platform

Data from a 2023 MetLife report suggests that nearly half of workers make benefits enrollment decisions on their own, often without fully understanding their options. Educating employees not only empowers them but also enhances their overall well-being.   

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