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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Incentivizing Employee Wellness with CVS® Gift Cards

Healthy employees mean a healthy bottom line. They are more productive, engaged, and satisfied with their jobs. This article explores the benefits of incentivizing employee wellness and provides actionable strategies to integrate these practices into the workplace.  

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How to Celebrate National Intern Day: Appreciation & Gift Ideas

Make your interns feel valued and appreciated this National Intern Day with thoughtful gifts and fun activities. This is an excellent opportunity for companies to show their appreciation for interns' hard work and dedication. Recognizing interns not only boosts morale but also fosters a positive and inclusive workplace culture.  

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Team Building Under the Sun: Summer Outing & Event Ideas for Employees

Summer is the perfect time to take advantage of the sunny weather and organize outdoor activities that boost employee morale and engagement. This blog post will explore the benefits of such activities, offer practical ideas, and show how the Engage2Reward Gift Card Ordering Platform can incentivize and reward participation.  

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Summer Health & Wellness Challenge Ideas for Employees

Revitalize your team’s spirit and well-being with summer wellness challenges that offer both excitement and incentives. This blog post explores innovative ideas for company wellness challenges, such as hydration, step counts, healthy eating, outdoor activities, and mental wellness. 

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Gen Z at Work: How to Manage & Motivate Generation Z in the Workplace

In an era where the workplace is evolving faster than ever, a new generation is stepping into the professional world with fresh perspectives and unique expectations. Generation Z, born between the late 1990s and early 2010s, is not just another cohort in the workforce; they are digital natives, social justice advocates, and flexibility enthusiasts.  

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