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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Why Happy Employees May Be Your Greatest Asset

Happy employees can seem like an aspiration. We are in an employee-focused market: between extravagant office perks and rating tools like Glassdoor, employees have high expectations and are armed with information about employers before they even submit an application.

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From Our Table to Yours, Happy Holidays

All of us at GiftCard Partners wish you and your loved ones a very happy holiday season and look forward to growing with you in 2018.

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Empowering Health in the New Year: How Incentives Turn Intentions Into Action

Every new year brings renewed motivation to live healthier, but motivation alone rarely lasts. Research shows that while nearly 48% of adults set wellness goals in January, only around 20% stay on track by mid-year. For many, it’s not the lack of good intentions but the absence of tangible support and encouragement that makes the difference.

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2 Crucial Questions to Answer for Your Wellness Program's Success

Popularity of workplace wellness programs is on the rise. Companies are encouraging healthy behaviors both in and out of the office to protect employees and customers from illness, and also as a way to reduce health care cost over time.

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Taking Preventive Measures Against Diabetes in Your Wellness Program

Preventing diabetes among your workforce may help raise your profit margins and decrease the absentee rates among your employees. Implementing a wellness program centered around diabetes prevention and care is a great way to engage employees in their own health and wellness.

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