GiftCard Partners Blog

Employers are focused on creating an employee experience that fosters high engagement, productivity, and satisfaction.

Every year Employee Appreciation Day falls on the first Friday in March. It's a practice that is not only important influence on your productivity, bottom line, and turnover, it's also something you should be focusing on every day.

Employee engagement isn’t just a “nice to have” — it’s a business imperative. Yet recent workplace research shows engagement levels remain stubbornly low across industries. In fact, Gallup data shows just 31% of U.S. employees were classified as engaged in 2024, marking the lowest levels in a decade. Meanwhile, about 17% are actively disengaged, meaning they are emotionally detached from their work and more likely to leave or undermine team performance.

Nonprofit organizations often operate on lean budgets and need to find ways to say thank you to their dedicated volunteers, especially around the holiday season.

We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.