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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How To Make Compensation Transparency Work For Employees And Employers

Compensation has always been a tough subject, but transparency and innovation can turn it into a bonding agent between employees and employers. Addressing compensation openly can lead to improved trust, satisfaction, and retention. Here are three ways to effectively discuss compensation:

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3 Ways Development And Training Boost Employee Engagement

Employee engagement is critical to any company’s success, and companies that fail in the development and training of their employees typically experience higher turnover rates and more disengaged workers.

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Digital Apps May Transform The Gift Card Marketplace

Stored value card popularity continues to grow in B2B markets, but gift card applications may help take it to another level.

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Study: Organizational Change Triggers Increase In Employee Stress

It may not come as a big surprise, but a recent study shows how stress associated with organizational change has a measurable negative affect on your employees’ health.

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Millennials' Spending Preferences May Shape The Future Of Gift Cards

Millennials are focusing their minds and wallets on experiences rather than stuff, bucking previous spending and gifting trends.

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