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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

5 Ways To Engage Your Employees In A Health & Wellness Program

As an employer, it can be challenging to keep employees motivated and engaged enough to stick to a health and wellness program. 

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3 Ways To Incentivize Employees By Using Gift Cards

With spring just around the corner, now is the time to start thinking about new ways to incentivize your employees using gift cards that appeal to their interests.

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How To Ensure Success In Employee Health & Safety Programs

Employee health and safety programs can be a critical component to benefits and also mitigating worker’s compensation claims. 

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Can Home Depot Gift Cards Spark Your Builder Business?

Developing a successful long-term home builder business requires a great deal of experimentation and patience, and there are several approaches you can take to support this cause by using Home Depot® gift cards.

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Employees Love Health & Wellness Rewards And Incentives

With companies focused on providing quality health incentives and rewards to their employees, a pair of wellness managers recently discussed the success they've found at their respective companies.

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