GiftCard Partners Blog

Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.

The Secret to High-ROI Sales Incentives (That's Backed by Research)

Posted by Deborah Merkin

If you’re investing in sales incentives, you want more than activity — you want measurable impact, motivated teams, and clear ROI.

Engaged employees clapping during meeting

The Strategic Value of Non-Cash Rewards in Modern Workplaces

Posted by Deborah Merkin

Rewards work because they make effort visible. They connect day-to-day performance with recognition employees can actually feel—and remember.

3 Things You Probably Didn’t Know About The Cheesecake Factory

Posted by Deborah Merkin

Mark your calendars for July 30^thand indulge your sweet tooth: it’s National Cheesecake Day. You won’t be the only one celebrating either. With more than 50 signature cheesecakes and desserts on their menu, it’s no wonder The Cheesecake Factory® takes this holiday very seriously.

How Rewards Solve the Engagement Challenge in the Workplace

Posted by Deborah Merkin

Employee engagement isn’t a “nice to have.” It’s a measurable driver of productivity, retention, and business performance. Yet despite years of surveys, culture initiatives, and leadership training, engagement remains stubbornly low across industries.

The Real Cost of Disengaged Employees: What Employers Need to Know

Posted by Deborah Merkin

Disengaged employees are silently costing businesses billions. While the symptoms may look like low morale or high turnover, the real issue is much deeper and much more expensive.

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	How Incentives Promote Healthy Behaviors in Value-Based Care
	The Real Price of Disengaged Employees
	Why Non-Cash Rewards Have a Bigger Impact Than Cash Bonuses
	Get to Know Your Customer: the Power of Customer Surveys

Deborah Merkin

Recent Posts

The Secret to High-ROI Sales Incentives (That's Backed by Research)

The Strategic Value of Non-Cash Rewards in Modern Workplaces

3 Things You Probably Didn’t Know About The Cheesecake Factory

How Rewards Solve the Engagement Challenge in the Workplace

The Real Cost of Disengaged Employees: What Employers Need to Know

A better way to buy gift cards in bulk

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