GiftCard Partners Blog

Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.

3 Easy Ways to Promote Employee Health During Flu Season

Posted by Deborah Merkin

As the weather gets colder and the days get shorter, flu season looms. You see flu shot signs as you drive by local pharmacies and employers start to put a plan together to prevent flu from decreasing productivity in the office and crippling the workforce.

Rewards 101: Types of Rewards and Their Benefits

Posted by Deborah Merkin

The benefits of using rewards at work can lead to higher rates of employee engagement and satisfaction, but with all kinds of reward types out there, what's the best choice?

Employee rewards and incentives take on many forms at different organizations. We have compiled 6 common reward types and the benefits that drive the 84% of employers using non-cash rewards to choose them time after time.

Salesperson celebrating receiving a sales incentive reward

The Secret to High-ROI Sales Incentives (That's Backed by Research)

Posted by Deborah Merkin

If you’re investing in sales incentives, you want more than activity — you want measurable impact, motivated teams, and clear ROI.

Engaged employees clapping during meeting

The Strategic Value of Non-Cash Rewards in Modern Workplaces

Posted by Deborah Merkin

Rewards work because they make effort visible. They connect day-to-day performance with recognition employees can actually feel—and remember.

3 Things You Probably Didn’t Know About The Cheesecake Factory

Posted by Deborah Merkin

Mark your calendars for July 30^thand indulge your sweet tooth: it’s National Cheesecake Day. You won’t be the only one celebrating either. With more than 50 signature cheesecakes and desserts on their menu, it’s no wonder The Cheesecake Factory® takes this holiday very seriously.

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	How Incentives Promote Healthy Behaviors in Value-Based Care
	The Real Price of Disengaged Employees
	Why Non-Cash Rewards Have a Bigger Impact Than Cash Bonuses
	Get to Know Your Customer: the Power of Customer Surveys

Deborah Merkin

Recent Posts

3 Easy Ways to Promote Employee Health During Flu Season

Rewards 101: Types of Rewards and Their Benefits

The Secret to High-ROI Sales Incentives (That's Backed by Research)

The Strategic Value of Non-Cash Rewards in Modern Workplaces

3 Things You Probably Didn’t Know About The Cheesecake Factory

A better way to buy gift cards in bulk

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