GiftCard Partners Blog

Employee engagement isn’t a “nice to have.” It’s a measurable driver of productivity, retention, and business performance. Yet despite years of surveys, culture initiatives, and leadership training, engagement remains stubbornly low across industries.

Disengaged employees are silently costing businesses billions. While the symptoms may look like low morale or high turnover, the real issue is much deeper and much more expensive.

Promoting healthy behaviors has become part of the lexicon of healthcare in recent months, and that is due to several forces converging. The Centers for Medicare and Medicaid Services (CMS) has taken the lead in changing the way that healthcare services are provided and reimbursed, and this has been an initiative that has been underway for at least the last four years.

We can all agree that when it comes to employee wellness, we all want long-term results, not just quick-fixes. Sometimes, though, we can get trapped in the "now" mindset where we focus on getting ourselves and our employees physically, mentally and financially fit ASAP. The problem: ultimately, old habits die hard and employees may end up right back where they started, which means little to no ROI on the program for you.

Every company wants to get closer to their customers, to get inside their heads and understand their buying process. Aside from learning telepathy, the next best thing is to ask them what you want to know. Customer surveys are a tool that many companies use to crack the code to what customers want and how to provide superior customer service.