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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How To Promote Employee Engagement And Reduce Sick Leave

Sick leave drastically affects all businesses, with the flu alone claiming $7 billion in productivity losses, according to the CDC.

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Reward Your Employees With CVS Gift Cards

When your employees finish a project in record time, rewarding them with any one of three CVS gift cards may be a practical yet wise choice, especially if you don't know where they like to eat or shop.

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How To Appreciate Your Generation X Employees

With employers seemingly focused on appeasing the constantly changing needs of millennials these days, Generation X employees can sometimes be overlooked in the appreciation department. 

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3 Ways To Show Baby Boomer Employees Appreciation In The Workplace

National Employee Appreciation Day may have come and gone, but that's no excuse for not showing your employees—Baby Boomers, for example—respect throughout March and beyond.

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How Home Depot Gift Cards Help Grow Your Builder Business

If you're a home builder striving to find ways to reach new customers, we recently provided three ways you can grow your business using Home Depot® gift cards.

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