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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How Engaging Millennials In The Workplace Is The Key To Success

Engaging millennials in the workplace has been a challenge for employers since they've joined the workforce.

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How To Revitalize Your Employee Benefits Program

Employee benefits programs are a critical component to compensation, so don’t you want to make sure it works for your staff?

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CVS Reveals New Store Design & Plan To Offer Healthy Snacks

CVS Pharmacy recently announced plans to redesign stores, provide better information and offer more healthy food choices and snacks.

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How To Curb Stress In The Workplace & Boost Employee Retention

Failing to address stress in the workplace can lead to several issues, including low employee retention and high turnover rates.

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3 Quick Ways To Show Millennial Employees Appreciation

With 92 percent of companies eyeing organizational design changes to accommodate the growing millennial workforce, it's important to show these employees appreciation in a multitude of ways to keep them engaged.

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