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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Get Creative in Your Office to Increase Employee Loyalty

When your turnover rate is high and morale is low, it's time to get serious about investing in employee loyalty. 

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How to Boost Engagement Using Employee Incentive Programs

Incentive programs play an important role in increasing employee engagement. They also help establish continuity between your team members and keep them motivated and satisfied in their work.

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How to Improve Employee Engagement in the Workplace

Workplace disengagement has captured the attention of many companies in the US, as they continually look for effective ways to improve employee engagement.

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2017 SHRM Conference: HR Pros See Value of Home Depot Gift Cards

Recently, 15,000-plus human resource (HR) professionals converged on New Orleans to attend the 2017 Society of Human Resource Management (SHRM) Conference and Expo.

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4 Things to Know Ahead of the 2017 IMA Summit

Thousands of marketing and payments professionals will converge at the 2017 Incentive Marketing Association (IMA) Summit in late July.

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