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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

GiftCard Partners A Winner Of The 2017 When Work Works Award

GiftCard Partners is one of nearly 300 companies nationwide to receive the prestigious 2017 When Work Works Award for its effective use of flexibility as a workplace strategy. 

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10 Employee Engagement Sessions You Need To See At The 2017 SHRM Conference

With more than 200 sessions on the schedule, the 2017 Society for Human Resource Management (SHRM) Conference and Expo covers many hot topics including employee engagement and worker retention.

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How To Improve Employee Retention And Engagement

If you don't want to hear the dreaded phrase "high turnover rate" associated with your company, you'll have to find ways to engage your workforce to improve employee retention. 

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What Makes A Recognition At Work Program Successful?

When it comes to evaluating employers, potential employees are looking beyond compensation to company culture and recognition at work.

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Enhancing eCommerce: Domino's Pizza Tracker & Engage2Reward

Domino's groundbreaking Order Tracker technology has revolutionized the pizza delivery experience, setting a new standard for convenience and transparency in online food ordering. This innovation underscores the importance of leveraging technology to streamline customer interactions and enhance user satisfaction.

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