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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Generational Buying Trends Retailers Need to Know About

Generational buying trends are quickly changing retailer concepts. The three generational segments with the most buying power shop very differently and have different expectations for how they want retailers to treat them.

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Health & Wellness Managers: Here's What to Expect at EHBC 2017

Billed as THE conference for employee benefits, if you're a corporate health and wellness manager, you're probably gearing up for the 2017 Employer Healthcare & Benefits Congress (EHBC).

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How to Keep Your Top Employees Healthy and Engaged

Human resource (HR) departments need to do whatever they can to retain top talent, and the place to start is making sure your employees are healthy and engaged.

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Can Corporate Gardening Improve Your Employees' Health & Well-Being?

While corporate gardens are best known for producing healthy fruits and vegetables, they're also developing a reputation as an effective employee health and well-being tool.

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Learn How to Reward Your Employees on a Tight Budget

Businesses constantly contend with rewarding employees while keeping within budget. It doesn't need to be difficult or complicated. 

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