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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

4 Interesting Rewards & Incentive Takeaways From the 2017 IMA Summit

The 2017 Incentive Marketing Association (IMA) Summit is over, but there were plenty of meaningful takeaways that could be gleaned from the three-day event in Orlando.

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4 Tips for Crafting Effective Health Promotion Programs

Employee wellbeing is no longer just a buzzword; it's a strategic imperative for organizations aiming to thrive in today's competitive landscape. Here are four employee wellness strategies to modernize your approach and make employee wellbeing a top priority.

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3 Ways to Build Meaningful Employee Motivation

Building meaningful employee motivation within your company is critical to your company's long-term success.

You can create a supportive environment by sharing context with employees, anticipating obstacles and recognizing a job well done.

Here are three ways you can improve employee motivation:

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Simple Ways to Encourage Employee Wellness in the Workplace

Employee wellness in the workplace: It's become a focal point for many companies, but coming up with new program initiatives has proven to be difficult.

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Managers: Focus Your Attention on Customer Loyalty

Customer loyalty is the engine that keeps any business growing. If you can’t rely on your existing customers, it’s likely your business is headed for trouble.

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