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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Ideas for Using Tax Savings to Boost Employee Engagement

Recent corporate tax cuts are beginning to take effect for organizations of all sizes, leaving companies to face a big question: what to do with the extra money? Employee engagement, through incentives and rewards are a great area to invest in, given the impact they can have on company morale, employee happiness and overall employee retention rates.

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Here's Why Utility Companies Use Rewards & Incentives to Grow Business [Infographic]

Companies across all industries face similar challenges: boosting employee engagement, strengthening customer relationships and delighting their clients, to name a few.

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U.S. Federal Regulations for Reward Programs: Do You Understand?

The Incentive Research Foundation (IRF), a leader of research and education in the global incentive and recognition industry, recently published its first study about U.S. federal regulations that impact reward and recognition programs. 

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3 Ways to Curb Employee Burn-Out

It’s a new year, and that means that a lot of employees are burnt-out and hitting the job market. So how can you ensure that you minimize churn at your organization both this season and this year?

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4 Steps for Taking Your Employee Health and Wellness Program Beyond January

As we all set out upon a still fairly new year, it’s around now that the pledges we made on New Year’s Day to be healthier and lose some weight start to fade. If you’re working on implementing an employee health and wellness program, now is a perfect time to develop a strategy to ensure your program endures broken resolutions.

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