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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How A Company Mission and Vision Can Increase Employee Loyalty

Company leaders struggle to cultivate a culture of employee loyalty, but the solution is totally within their control. Companies who have an established mission and vision to guide their path often enjoy lower turnover rates and higher employer loyalty.

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3 Reasons Incentives Are the Answer for Your Wellness Program

As younger generations enter the workforce and regulations surrounding health and wellness programs continue to evolve, there’s a lot to consider when developing your own program. Today, more companies choose to use incentives to engage employees and reward them for healthy behavior.

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The Corporate Gift that Needs to Be on Your List This Holiday Season

Finding the best holiday gifts for everyone on your corporate list—from employees to customers, to clients, partners, and vendors—is tough. Discover why gift cards have become a top choice for rewards, and see how buying in bulk can save your budget.

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3 Can't Miss Components of Money20/20 US

At the end of October the Financial Services and Payments industries will meet in Las Vegas for Money 20/20. It is a massive event, so it can be overwhelming to figure out how to find your show track.

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3 Employee Well-Being Sessions to Check Out at EHBC17

With more than 150 speakers lined up for the 2017 Employer Healthcare and Benefits Congress (EHBC), attendees can choose from many sessions that take a holistic approach to employee well-being.

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