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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

2 Crucial Questions to Answer for Your Wellness Program's Success

Popularity of workplace wellness programs is on the rise. Companies are encouraging healthy behaviors both in and out of the office to protect employees and customers from illness, and also as a way to reduce health care cost over time.

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Taking Preventive Measures Against Diabetes in Your Wellness Program

Preventing diabetes among your workforce may help raise your profit margins and decrease the absentee rates among your employees. Implementing a wellness program centered around diabetes prevention and care is a great way to engage employees in their own health and wellness.

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Employee Incentive Program: 2018 Trends to Watch

The Incentive Research Foundation has released their predictions for 2018. This study sets the tone for the incentive market for the coming year and is often a guiding indicator for companies and third party vendors, building 2018 incentive programs for how much to spend and what incentives are trending.

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Modeling Corporate Wellness Programs for Success

Corporate wellness programs can be a useful tool to reduce healthcare costs for both companies and their employees. Setting corporate wellness programs up for success allows both parties to experience the return on investment.

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Crafting an Effective Sales Incentive Plan with Gift Card Rewards

According to a Gallup report, U.S. employee engagement levels stagnated at 33% in 2023. What this means for businesses is a loss of up to 18% in sales productivity and 14% in overall employee productivity.

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