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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Tom's Takeaways: The Latest in Closed-Loop Gift Cards

We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.

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Increasing Mental Health Support Improves Your Business

Employee benefits plans are often the number one expense for a company. For an investment that large, do you know if your employee benefits plan is working for you? Is it minimizing sick days and extended absences? Is it providing coverage for specific employee populations? Is it providing coverage for often stigmatized conditions?

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Put the "We" in Your Wellness Program

Employee health and wellness programs can be tough to get going and even tougher to keep employees engaged in. However, rather than delivering the program, involving employees in the execution of the program may be the key to long-term wellness program success.

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Thank Employees During the Holidays with These Unconventional Ideas

As we start the 4th quarter of 2018 and look ahead to 2019, it's time to start buying gifts, incentives, and rewards for the holiday season. But what do you get your employees that will make a lasting impact?

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4 Alternatives to Building Employee Loyalty Without Raising Salaries

Employee loyalty is challenging right now; unemployment rates are low and companies have to be more competitive than ever to retain employees and to build loyalty.

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