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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Science of Non-Cash Rewards

Cash is the simplest way to reward someone. It’s universal, everyone needs it so you know when you provide it, it will carry meaning to the recipient. However, if you dig into the science of cash versus non-cash rewards you might see the employee rewards landscape differently.

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Gift Cards as Their Own Currency

Gift cards seem like a basic concept, used in place of cash. However, gift cards have become their own currency, with their own set of trends and advantages. Here are three ways gift cards are more powerful than cash and why they could be considered their own type of currency.

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Why Happy Employees May Be Your Greatest Asset

Happy employees can seem like an aspiration. We are in an employee-focused market: between extravagant office perks and rating tools like Glassdoor, employees have high expectations and are armed with information about employers before they even submit an application.

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From Our Table to Yours, Happy Holidays

All of us at GiftCard Partners wish you and your loved ones a very happy holiday season and look forward to growing with you in 2018.

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5 Ways to Live Healthier in the New Year

The thing on everyone's minds at the end of every year is new year's resolutions. Every January, 1 in 3 Americans resolve to live healthier that year, but within 6 months less than half of those people are still on target. Why? A common challenge is choosing a resolution that's too vague (e.g. what does "healthier" mean exactly?).

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