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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

U.S. Federal Regulations for Reward Programs: Do You Understand?

The Incentive Research Foundation (IRF), a leader of research and education in the global incentive and recognition industry, recently published its first study about U.S. federal regulations that impact reward and recognition programs. 

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3 Ways to Curb Employee Burn-Out

It’s a new year, and that means that a lot of employees are burnt-out and hitting the job market. So how can you ensure that you minimize churn at your organization both this season and this year?

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4 Steps for Taking Your Employee Health and Wellness Program Beyond January

As we all set out upon a still fairly new year, it’s around now that the pledges we made on New Year’s Day to be healthier and lose some weight start to fade. If you’re working on implementing an employee health and wellness program, now is a perfect time to develop a strategy to ensure your program endures broken resolutions.

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What Is Employee Experience and Why Should You Care?

According to Forbes, 2018 is the year of the “employee experience.” Since there has been such a focus on employee engagement, employee loyalty and employee retention over the last few years, adding another term into the employee/employer relationship cycle can be confusing.

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How to Build Sustainable Employee Engagement in 2018

Employee Engagement has been an ongoing challenge for Human Resources professionals and Company Leaders. But it’s a new year, so the time is right to make employee engagement a priority for your organization. Before you announce your annual initiatives consider employee engagement as not just a program you run as part of a larger initiative, think of it AS the larger initiative.

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