GiftCard Partners Blog

Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.

How to Celebrate National Nurses Week

Posted by Deborah Merkin

Nurses are the blood and beating heart of a hospital, which is why in 1993 the American Nurses Association declared May 6-12 as the national week to celebrate and elevate the nursing profession.

How You Can Celebrate Administrative Professionals Day This Year

Posted by Deborah Merkin

Every April we celebrate Administrative Professionals Day, a day to honor the work of the support staff on our team. The holiday has its origins in World War II when administrative professionals were scarce, and a celebration was required not only to honor those occupying positions, but to attract young talent to the profession.

3 Stellar Ways to Use Rewards for Employee Appreciation Day

Posted by Deborah Merkin

Employee Appreciation Day is an important day of the year, but if you want a bigger impact, you should opt in for showing your appreciation all year long.

3 Ways to Incorporate Health & Wellness into Employee Engagement

Posted by Deborah Merkin

The Society for Human Resource Management defines employee engagement as “the connection and commitment employees exhibit toward an organization, leading to higher levels of productive work behaviors.” The reason employee engagement is critical for organizational success and growth is due to its connection to employee satisfaction and retention.

6 Ways to Get the Right Employee Feedback

Posted by Deborah Merkin

Employers are focused on creating an employee experience that fosters high engagement, productivity, and satisfaction.

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	How Incentives Promote Healthy Behaviors in Value-Based Care
	The Real Price of Disengaged Employees
	Why Non-Cash Rewards Have a Bigger Impact Than Cash Bonuses
	Get to Know Your Customer: the Power of Customer Surveys

Deborah Merkin

Recent Posts

How to Celebrate National Nurses Week

How You Can Celebrate Administrative Professionals Day This Year

3 Stellar Ways to Use Rewards for Employee Appreciation Day

3 Ways to Incorporate Health & Wellness into Employee Engagement

6 Ways to Get the Right Employee Feedback

A better way to buy gift cards in bulk

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