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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Effective Alternatives to Cash Bonuses for Motivating Employees

When companies think of employee motivation, what comes to mind are things like promotions and bonuses. They are great, but they can only happen so often.

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Flourish Conference 2018: 4 Sessions You Won't Want to Miss

Flourish, one of the only trade shows centered around the concept of branded currency, is just around the corner. With three days of jam-packed sessions and networking, we want to give you the inside scoop about sessions you won’t want to miss.

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Celebrate National Nutrition Month With These Simple Initiatives

March is National Nutrition Month, making it a great time to either start or continue a conversation about healthy living with employees. Employee health and wellness programs continue to be popular to both motivate employees to make healthy choices and to lower the cost of healthcare for employers.

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3 Ideas for Using Tax Savings to Boost Employee Engagement

Recent corporate tax cuts are beginning to take effect for organizations of all sizes, leaving companies to face a big question: what to do with the extra money? Employee engagement, through incentives and rewards are a great area to invest in, given the impact they can have on company morale, employee happiness and overall employee retention rates.

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Here's Why Utility Companies Use Rewards & Incentives to Grow Business [Infographic]

Companies across all industries face similar challenges: boosting employee engagement, strengthening customer relationships and delighting their clients, to name a few.

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