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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employee Experience: Here to Stay and Simple to Conquer

Employee experience represents an employee’s interaction with their company from the moment they set foot in the office once hired, until the day they walk out the door for the last time.

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Team Vs. Individual Employee Incentives: When and How to Choose

Employee incentives are increasingly popular among employers looking to maintain high levels of employee engagement, retention and satisfaction.

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3 Crucial Elements for Performance-Based Rewards in Safety Programs

Incentives are a popular tool used in safety programs to reduce the frequency of workplace injury and accidents.

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Incentivizing Safety Month to Reduce Workplace Injuries

An unsafe workforce can cost a crippling amount in the form of worker’s compensation, sick time and turnover. According to the 2023 Liberty Mutual Workplace Safety Index (WSI), workplace injuries cost U.S. businesses more than $58 billion per year on average.

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What You Need to Know to Create Effective Employee Wellness Initiatives

The Centers for Disease Control estimate that Americans working full-time spend more than one third of their day at the workplace, five days a week. Considering that the other third of the day is taken by sleeping, that means people spend most of their day and week (and life) at work.

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