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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Why Employee Appreciation Day Is More Important Than Ever

Every year Employee Appreciation Day falls on the first Friday in March. It's a practice that is not only important influence on your productivity, bottom line, and turnover, it's also something you should be focusing on every day.

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How Rewards Create Sustainable Engagement

Workplace disengagement is a rising trend that no manager likes to see but is happening in businesses all across the country. In just the past four years, employee disengagement rose 17 percent according to Gallup data.

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3 Gift Ideas for Thanking Volunteers This Holiday Season

Nonprofit organizations often operate on lean budgets and need to find ways to say thank you to their dedicated volunteers, especially around the holiday season.

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Tom's Takeaways: The Latest in Closed-Loop Gift Cards

We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.

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Increasing Mental Health Support Improves Your Business

Employee benefits plans are often the number one expense for a company. For an investment that large, do you know if your employee benefits plan is working for you? Is it minimizing sick days and extended absences? Is it providing coverage for specific employee populations? Is it providing coverage for often stigmatized conditions?

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