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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Put the "We" in Your Wellness Program

Employee health and wellness programs can be tough to get going and even tougher to keep employees engaged in. However, rather than delivering the program, involving employees in the execution of the program may be the key to long-term wellness program success.

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Thank Employees During the Holidays with These Unconventional Ideas

As we start the 4th quarter of 2018 and look ahead to 2019, it's time to start buying gifts, incentives, and rewards for the holiday season. But what do you get your employees that will make a lasting impact?

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4 Alternatives to Building Employee Loyalty Without Raising Salaries

Employee loyalty is challenging right now; unemployment rates are low and companies have to be more competitive than ever to retain employees and to build loyalty.

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Why Non-Cash Rewards Have A Bigger Impact Than Cash Bonuses on Employees

When companies decide to invest in employee rewards, they look for a return on that investment pretty quickly. That return may come in the form of better employee satisfaction ratings, higher retention rates or as a building block of a better company culture.

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3 Simple Factors to Retaining A Motivated Sales Team

Your sales force is the engine of your company, and keeping that engine motivated is key to ensuring the overall stability and growth of your organization. In today’s competitive market, retaining top sales talent is more challenging than ever. To help you navigate this landscape, we’ve updated our insights on retaining a motivated sales team by focusing on three critical areas: compensation, career-pathing, and company culture contributions.

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