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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Recognizing Milestones: How to Celebrate Work Anniversaries

In the fast-paced world of business, people often underestimate the significance of acknowledging employee milestones. Yet, in an era where employee satisfaction and retention are pivotal, celebrating work anniversaries emerges as a vital aspect of corporate culture. This article delves into the importance of recognizing these milestones, particularly through the thoughtful gesture of gift cards. Targeted at business owners, HR professionals, and team leaders, our discussion aims to provide practical, creative, and impactful ways to honor the dedication and loyalty of employees. 

 

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Reflecting on Our Impact in 2023: Stories of Success and Growth

In 2023, GiftCard Partners had the privilege of collaborating with several organizations, helping them overcome unique challenges and achieve substantial benefits through our innovative gift card solutions. These success stories illustrate how our services have made a positive impact on various industries and demonstrate the versatility and effectiveness of our platforms. Let's delve into these stories of success and growth: 

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Ultimate Guide to Year-End Customer & Employee Rewards with Physical Gift Cards

As we approach the holiday season, rewards and gifts are a typical strategy used to show appreciation for employees and customers alike. These gifts are often given in the “spirit of the holiday season” but can also be a key business strategy to show appreciation, retain key customers, as well as reward high performing employees. Read on to learn more about the best physical gift cards for year-end rewards and how you can maximize these gifts with your employee and customer audiences.

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Boosting Healthcare Member Retention with Gift Card Incentives

Have you ever considered the allure of gift card incentives? Beyond their obvious monetary value, how might their strategic use transform industries, especially in the realm of healthcare? When well-implemented, gift card incentives not only boost healthcare member retention but also improve healthcare participation remarkably. Let's dive into how leading organizations have harnessed the power of gift cards.

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Boost Your Q4 Sales with Gift Card Incentives for Customers & Employees

As businesses approach the final quarter of the year, a time marked by increased consumer spending, they must leverage every tool at their disposal to meet year-end targets. Gift card incentives are emerging as a strategic advantage. During the crucial Q4, when holiday promotions are in full swing and companies are making a final push to meet their goals, gift cards represent a unique opportunity to engage with the market and drive sales. This article will discuss some ways to take advantage of this opportunity.  

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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