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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How Incentives Promote Healthy Living in Value-Based Care

Promoting healthy behaviors has become part of the lexicon of healthcare in recent months, and that is due to several forces converging. The Centers for Medicare and Medicaid Services (CMS) has taken the lead in changing the way that healthcare services are provided and reimbursed, and this has been an initiative that has been underway for at least the last four years.

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The Key to Employee Wellness: How to Form Lasting Habits

We can all agree that when it comes to employee wellness, we all want long-term results, not just quick-fixes. Sometimes, though, we can get trapped in the "now" mindset where we focus on getting ourselves and our employees physically, mentally and financially fit ASAP. The problem: ultimately, old habits die hard and employees may end up right back where they started, which means little to no ROI on the program for you.

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Get to Know Your Customer: the Power of Customer Surveys

Every company wants to get closer to their customers, to get inside their heads and understand their buying process. Aside from learning telepathy, the next best thing is to ask them what you want to know. Customer surveys are a tool that many companies use to crack the code to what customers want and how to provide superior customer service.

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3 Important Ways Incentives Help Your Safety Program Succeed

Safety programs are growing in popularity across all kinds of businesses. While they reduce accidents that can end up costing companies millions, they also promote a culture where employees are looking out for one another and the organization.

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Safety Programs: Why You Need One Starting Now

With National Safety Month just around the corner, now is the time to get your safety program in place and understand how it can affect your bottom line.

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