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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Grow Leaders from Within: Building a Workplace Leadership Program That Works

Leadership isn’t just for the C-suite. Strong leaders at every level help shape workplace culture, boost team performance, and drive long-term success. But leadership isn’t an innate trait; it’s a skill set that needs to be nurtured, coached, and rewarded.

If you're looking to grow leaders from within your organization, there are smart, practical ways to build a leadership development program that actually sticks. Here’s how to do it in a way that inspires participation, strengthens your talent pipeline, and shows your rising stars they’re valued.

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How to Build a Safety Incentive Program That Actually Works

Every organization wants a safer workplace: fewer accidents, more awareness, and a culture where employees genuinely look out for each other. But safety doesn’t happen by accident.

If you want your team to take safety seriously, you need more than policies and posters. You need a well-structured safety incentive program that motivates real behavior change. And when done right, it doesn’t just reduce incidents; it boosts morale, improves productivity, and builds trust.

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5 Ways to Improve Workplace Communication in 2026

Effective communication in the workplace remains one of the most important drivers of employee engagement, team performance, and organizational resilience. Axios HQ reports that the cost of ineffective communication in the workplace amounts to anywhere between $10,000 and $55,000 per employee per year. 

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Top 5 Ways To Promote Employee Work-Life Balance

A successful organization should be fostering a healthy work-life balance for its employees in order to maintain any kind of consistent growth. Employees who experience burnout and stress will often take additional time off which inevitably affects the company’s bottom line. We've outlined the top 5 ways to help your organization support employees to reap the benefits of work-life balance.

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GiftCard Partners Named Boston's Best and Brightest Companies to Work For

GiftCard Partners, Inc. has once again been named one of Boston’s Best and Brightest Companies to Work For in 2022 by the National Association for Business Resources. The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

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