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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Secret to Sales Incentives: IRF's Summer Academic Review

If you are investing in sales incentive program, you want to know if it is going to make an impact on your sales team with a high ROI. But the question is: what's the secret to effective sales incentives?

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The Reward That Adds Value to Your Company and Excites Your Employees

Rewards work in organizations because they add value to the work being done and the performance of your employees—value that may not have been clearly communicated before.

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3 Things You Probably Didn’t Know About The Cheesecake Factory

Mark your calendars for July 30th and indulge your sweet tooth: it’s National Cheesecake Day. You won’t be the only one celebrating either. With more than 50 signature cheesecakes and desserts on their menu, it’s no wonder The Cheesecake Factory® takes this holiday very seriously.

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How Rewards Solve the Engagement Challenge in the Workplace

Rewards aren’t new to employee recognition and retention programs, but they are growing in popularity. Over 80% of businesses use rewards to overcome their business challenges today. They’re a perfect tool for recognizing top-achieving performance, boosting morale, and creating a supportive work environment.

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The Real Price of Disengaged Employees

In recent years, the number of employees who do not feel appreciated at work has grown, and that could be a big problem for companies. When employees are dissatisfied for long enough, they’re more likely to look for another job, which means employers are stuck with high turnover and on-boarding costs.

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