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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Reasons eGift Cards Rock During the Holiday Season

Online shopping and mobile ordering are an increasing part of the holiday shopping experience.

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Where to Get Last-Minute Gifts for Employees

As the holiday season approaches, businesses often find themselves looking for meaningful ways to reward employees and express appreciation for their hard work throughout the year. Gift cards, a versatile and easy-to-purchase option, have become increasingly popular for end-of-year bonuses and employee rewards, helping businesses streamline the process while maintaining a personal touch.

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Combat Winter Blues for Better Employee Health

Employee health and wellness programs are both popular and effective, but are you using your wellness program to get ahead of the winter blues?

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3 Easy Ways to Promote Employee Health During Flu Season

As the weather gets colder and the days get shorter, flu season looms. You see flu shot signs as you drive by local pharmacies and employers start to put a plan together to prevent flu from decreasing productivity in the office and crippling the workforce.

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Rewards 101: Types of Rewards and Their Benefits

The benefits of using rewards at work can lead to higher rates of employee engagement and satisfaction, but with all kinds of reward types out there, what's the best choice?

Employee rewards and incentives take on many forms at different organizations. We have compiled 6 common reward types and the benefits that drive the 84% of employers using non-cash rewards to choose them time after time.

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