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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Addressing Employee Detachment: Strategies to Reconnect & Reengage Your Workforce

Following the Great Resignation in 2021 and 2022, 2024 began a troubling trend deemed “the Great Detachment.” This trend hasn’t led to employees quitting their jobs, but rather growing increasingly detached from their employers and less satisfied with their roles. According to recent Gallup data only 18% of American workers indicate that they are “extremely satisfied” with their jobs, while 51% are either watching for or actively looking for a new role.  

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The Best Preventive Methods to Keep Your Members’ Hearts Healthy

Heart disease remains the leading cause of death in the United States and creates an enormous burden for people, communities, and healthcare providers. According to the Centers for Disease Control and Prevention (CDC), an American dies every 33 seconds from cardiovascular disease. And between 2019 and 2020, heart disease cost the U.S. about $252.2 billion in health care services, medicines, and lost productivity.

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Top 5 Ways To Improve Employee Health in 2025

As health care costs continue to rise, employers are looking for ways to better support their employees’ health. According to the CDC, over $4 trillion of the nation's health care expenditures are for people with chronic and mental health conditions. With these costs escalating, employers are asking themselves: How can we better support employee health in the new year? From fostering work-life balance to rewarding healthy habits, here are the top five ways employers can help improve their employees' overall health.

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How Managers Can Reduce Stress in the Workplace & Boost Retention

As we step into 2025, workplace wellness continues to evolve to battle the record lows of employee wellbeing. Gallup studies show that 45% of employees reported they were struggling in 2024, an all-time high since the start of Gallup's 15-year life evaluation study.

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Q4 2024 Gift Card Industry Aggregate Newsletter

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

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