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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Strategic Loyalty: Engaging Clients with Personalized Gift Cards

Personalization is emerging as the new standard for client interactions. For example, customized gifts constituted over 50% of corporate holiday gifting in 2022, reflecting clients' desire for tailored experiences2. Clients perceive personalization in business as positive experiences that make them feel valued and unique.

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Dental Assistant Week: Gift Ideas, Celebration Tips & Appreciation Strategies

Behind every healthy smile is a dedicated dental assistant, the unsung heroes of dental care. This Dental Assistant Appreciation Week, let's turn the spotlight on these vital team members and explore heartfelt ways to say 'thank you' for their unwavering dedication. This article explores unique gift ideas and celebration strategies to make dental assistants as well as other healthcare workers feel valued and appreciated.

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Customized Gratitude: Heartfelt Employee Appreciation Day Messages

Recognizing the dedication and achievements of employees has a profound impact on workplace culture. Heartfelt appreciation is a powerful tool for reducing turnover and increasing employee satisfaction, benefiting both your workforce and your business. Employee Appreciation Day is a beacon for such acknowledgment, offering a golden opportunity to convey heartfelt gratitude.  

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How to Reward Loyal Customers with Gift Cards

In a world where customer choices are vast and competition is intense, understanding and leveraging customer loyalty strategies becomes a key differentiator for business success. This comprehensive guide delves into the nuances of crafting effective loyalty programs, emphasizing the strategic use of gift cards to incentivize repeat business and strengthen customer relationships. 

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Boosting Employee Morale in Q1: Creative Recognition Strategies

As companies head into the first quarter of the year, it’s important to stay focused on employee morale. It can be easy to focus on business goals and ease up on employee engagement initiatives after the holiday season. However, employee engagement needs to be a year-round endeavor to be effective. The first quarter is the perfect time to boost motivation at work by testing innovative recognition programs to see what resonates with your employees.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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