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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Workplace Wellness Programs: Are They Worth the Investment? [Infographic]

In the U.S., 4 out of 5 companies with over 50 employees offer some sort of corporate wellness program, according to a report by The RAND Corporation (sponsored by U.S. Department of Labor and the U.S. Department of Health and Human Services).

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3 Reasons eGift Cards Rock During the Holiday Season

Online shopping and mobile ordering are an increasing part of the holiday shopping experience.

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Where to Get Last-Minute Gifts for Work

Tis the season for office rewards and gifts! Many businesses give some kind of end-of-year bonus to employees, and rewards like this have shown to improve morale.

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Combat Winter Blues for Better Employee Health

Employee health and wellness programs are both popular and effective, but are you using your wellness program to get ahead of the winter blues?

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3 Easy Ways to Promote Employee Health During Flu Season

As the weather gets colder and the days get shorter, flu season looms. You see flu shot signs as you drive by local pharmacies and employers start to put a plan together to prevent flu from decreasing productivity in the office and crippling the workforce.

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