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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Tips for Choosing the Best Name for Your Employee Incentive Program

Shakespeare may have been on to something when writing this following line in Romeo and Juliet:

“What’s in a name? That which we call a rose

By any other name would smell as sweet.”

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Announcing Our Women's Business Enterprise National Council Certification

WELLESLEY, MASS. GiftCard Partners, Inc. is thrilled to announce its Women Business Enterprise National Council (WBENC) certification. The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs. They believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why they provide the most relied upon certification standard for women-owned businesses and the tools to help them succeed.

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Heart Health Month: Encourage Healthier Habits for Employees

February is all about hearts, and it’s not just because of Valentine’s Day. Since 1964, when President Lyndon B. Johnson issued the proclamation to address the rising rates of heart disease, February has been dedicated to raising heart health awareness in America.

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Learn from the Pros: How Top Organizations Maximize Reward Programs for Big Results

If you’re like most people, you’ve probably watched a video tutorial at some point in your life to learn something new. We often look to pros in certain fields to learn from their practices to enhance our own.

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How to Improve Medicare Patient Health and Encourage Healthy Habits

The rate of people with chronic health conditions is growing and, unfortunately, people often have more than one condition. Half of adult Americans have at least one chronic condition, and more than two thirds of Medicare patients have two or more, according to a 2019 Premier analysis of emergency rooms across the country.

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