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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Empowering Education: Addressing SDoH & Supporting Remote Learning with Gift Cards

Social determinants of health are defined as non-medical conditions that affect a person's health, well-being, and quality of life. For students, social determinants of health like access to housing, school supplies, food security and financial stability can have a significant impact on their success in the classroom. 

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Level-Up Client Appreciation: How Gift Cards Strengthen Business Connections

Have you considered the impact building client relationships has on growing and scaling your business? Whether you run a local coffee shop or a large corporation, keeping customers happy and loyal to your products protects one of the most important assets to your business- your client base.   

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Elevating Corporate Wellness: FragranceNet.com Gift Cards for Health Program Engagement

What if the secret to a thriving workplace culture lies in the scents of lavender and vanilla? Explore how FragranceNet.com gift cards are revolutionizing corporate wellness initiatives through the power of sensory rewards. This article delves into how such gift card rewards can boost wellness initiatives, promote a healthier workplace culture, and drive business success.  

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Q4 2024 Gift Card Industry Aggregate Newsletter

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

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Incentivizing Employee Wellness with CVS® Gift Cards

Healthy employees mean a healthy bottom line. They are more productive, engaged, and satisfied with their jobs. This article explores the benefits of incentivizing employee wellness and provides actionable strategies to integrate these practices into the workplace.  

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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