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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

These 15 eGift Card Rewards Make Staying At Home More Enjoyable

Many individuals are adjusting to working from home these days due to the coronavirus—even for those of us who worked remotely before, it can be an adjustment to work while your family and others are at home too. 

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How to Thank Nurses and Healthcare Workers Right Now

Today, nurses are on the frontline of the COVID-19 pandemic sweeping the world, putting both their physical and mental health in jeopardy to help patients and at-risk populations. Saying thank you to nurses and healthcare workers is more important now than ever. One way we can help them in this time of need is by spreading awareness of their outstanding efforts and providing them with resources they need to help them take care of themselves as they care for patients.

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Ensure You Have the Healthcare Essentials You Need During the COVID-19 Pandemic

In the rapidly evolving circumstances surrounding the COVID-19 pandemic, it’s important to have the latest information regarding the coronavirus and how to limit its spread.

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How to Keep a Remote Workforce Engaged and Motivated

An increasing number of organizations are rapidly moving towards remote work, whether that’s for a set period of time or, like at GiftCard Partners, it’s all of the time for employees.

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3 Tips for Choosing the Best Name for Your Employee Incentive Program

Shakespeare may have been on to something when writing this following line in Romeo and Juliet:

“What’s in a name? That which we call a rose

By any other name would smell as sweet.”

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