Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
Recent Posts
2024 Email Marketing Predictions: From Sustainability to AR
Posted by
Deborah Merkin
As the holiday season approaches, the anticipation for festive promotions and marketing strategies intensifies in the retail industry. With the landscape of online shopping evolving rapidly, it's crucial to stay ahead of the curve. Here are five predictions for email marketing trends during the 2024 holiday season:
Spot Rewards Winners
Posted by
Deborah Merkin
It is our pleasure to present the winners of a "Spot Reward" contest in which administrators of employee health and wellness programs submitted stories of their most successful employees. Each winner received a $25 CVS/Pharmacy gift card.
