GiftCard Partners Blog

In today’s rapidly evolving workplace, gamification is gaining traction as a powerful tool to engage employees in incentive programs. Gamification leverages game-like elements—such as rewards, challenges, and competition—to motivate and reward employees for achieving goals, learning new skills, or engaging in health and wellness initiatives. According to recent data, gamification is expected to grow significantly, with the global market projected to reach $30.7 billion by 2025, driven by its effectiveness in improving employee performance, motivation, and engagement .

Building upon our previous exploration of leveraging social media for employee recognition, we are thrilled to present additional strategies finely tuned for the contemporary workplace. In this article, we delve into innovative methods to acknowledge and appreciate employees, fostering a culture of recognition and engagement.

In today’s fast-paced, mobile-driven world, the convenience of mobile gift cards and the rise of QR codes have revolutionized how businesses connect with consumers. QR codes, those small squares with black and white pixels, have become ubiquitous across industries—from product packaging to restaurant menus—and are increasingly tied to marketing and consumer engagement strategies. As the gift card industry continues to evolve, QR codes offer new opportunities for companies looking to innovate in how they deliver value to customers and employees alike.

The use of mobile phones for utilizing gift cards and making payments has surged in recent years, reflecting a significant shift in consumer behavior. According to recent statistics, 58% of active mobile phone users are now interested in using their devices to redeem gift cards and pay for goods and services. This increase highlights the growing integration of mobile technology in everyday transactions.

Wellesley, MA – February 22, 2012 –Today GiftCard Partners (GCP) announced its highest rate of growth in their company history. Although GCP made several advancements in their loyalty and fundraising channels and several of their employee incentives categories; they largely attribute their employee and revenue growth to their recognition as a leader in health and wellness program incentives.