Deborah Merkin
Recent Posts
New Research Reveals Cards Drive Increased Spending, Visits and Willingness to Support Social Marketing
It isn’t new for us to hear that prepaid cards are great motivators and incentives. But a new loyalty and prepaid survey reveals just how much prepaid has affected consumer spending habits and long term adoption when used in the B2B space as incentives. Here, we outline some of the most interesting tidbits and pair them with our market observations and viewpoints. Let us know your thoughts via the comments field.
Three C's to Maximize your Gift Card Incentive Program
Selecting the right gift card for your incentive program is crucial to its success. It's not just about satisfying your employees; it's also about staying within budget. Here are the "three C's" to help you maximize your gift card incentive program:
Ramping Up Employee Engagement: Gamification in the Workplace
In today’s rapidly evolving workplace, gamification is gaining traction as a powerful tool to engage employees in incentive programs. Gamification leverages game-like elements—such as rewards, challenges, and competition—to motivate and reward employees for achieving goals, learning new skills, or engaging in health and wellness initiatives. According to recent data, gamification is expected to grow significantly, with the global market projected to reach $30.7 billion by 2025, driven by its effectiveness in improving employee performance, motivation, and engagement .
6 Ways to Use Social Media for Employee Recognition
Building upon our previous exploration of leveraging social media for employee recognition, we are thrilled to present additional strategies finely tuned for the contemporary workplace. In this article, we delve into innovative methods to acknowledge and appreciate employees, fostering a culture of recognition and engagement.
The Power of QR Codes and Mobile Gift Cards
In today’s fast-paced, mobile-driven world, the convenience of mobile gift cards and the rise of QR codes have revolutionized how businesses connect with consumers. QR codes, those small squares with black and white pixels, have become ubiquitous across industries—from product packaging to restaurant menus—and are increasingly tied to marketing and consumer engagement strategies. As the gift card industry continues to evolve, QR codes offer new opportunities for companies looking to innovate in how they deliver value to customers and employees alike.
