GiftCard Partners Blog

Since employers typically renew health benefits in January, employees receive their health benefits options for 2012 around now, giving employees plenty of time to think about what they want in their health benefits plan for the coming year.  As expected employees will be facing changes, most of which include paying more and receiving less coverage.  While employers engage employees in healthy practices with rewards for healthy behaviors through health and wellness programs, health coverage still comes at a high cost, and is often an easily downsized benefit. Here are 9 tips from
GoLocal Prov in Providence, Rhode Island on how to make smart choices when choosing health benefits.

Retail competition definitely intensifies during the holiday season, so it is important to make sure your business' holiday strategy stands out.  Here are 5 quick tips from "Practical Ecommerce" to keep your strategy fresh this year.

A new MarketWatch survey release this week indicates that employees don't need much to feel rewarded during this holiday season.

Even though it is not yet Halloween financial analysts and retail experts are already working to predict holiday spending.  With an unstable economy and uncertain times ahead most shoppers will be keeping tight budgets, and not making extravagant purchases.  According to a recent Accenture survey "One quarter of shoppers (24 percent) plan to have a 'thrifty' holiday season and one in five (18 percent) admit that they will be 'focused on necessities', just 6 percent admit to planning 'extravagant' or 'unrestrained' holiday spending." In this type of market, where consumers are being conservative with their holiday budgets gift givers want to ensure that they give "targeted" gifts.  These are gifts where the givers' dollar is stretched and the giver is sure the receiver is going to use and enjoy the gift.  Gift cards are great examples of "targeted" gifts, they are meaningful, and guaranteed to be enjoyed.  Allowing a friend or employee to enjoy dinner with their family, or to splurge on a new outfit is a win/win; a low risk purchase for the giver and a high reward for the receiver. With 43% of survey respondents claiming that they have less income than last year, and historic economic swings, it is going to be a year of low risk gift purchases. Remember the value of gift cards as you make your holiday purchases this year, whether it be for your friends, or employees.  
For more information on the recent Accenture survey click here. 

In today’s competitive landscape, gift card programs are no longer just a convenient gifting option—they’re a strategic tool to amplify sales, foster loyalty, and expand brand visibility. By partnering with experts like GiftCard Partners, businesses can streamline their gift card programs, driving tangible growth and deeper customer engagement with powerful gift card marketing strategies.