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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

4 Ways to Improving Employee Satisfaction Through Engagement

A recent research study conducted by TNS Employee Insights shows that engaging employees at work through programs like incentive rewards and loyalty programs, can improve the overall functionality and performance of a company by 20% points. MolsonCoors found that engaged employees were five times less likely than non-engaged employees to have a safety incident and seven times less likely to have a lost-time safety incident. Using these types of programs by giving small incentives such as a small denomination gift card, or larger gifts for bigger workplace milestones makes employees feel noticed. Employees who are engaged at work feel as though they have a meaningful voice within the organization, and recognize effective leadership more readily. They feel as though they are being noticed, invested in, and guided professionally. Employees who feel engaged are also more productive, which leads to greater company revenues and 87% reduction in likelihood of employee departure. Here are four ways to invest in employee engagement and increase performance. 1.    Link employee engagement to business objectives and measures of effectiveness. The more substantial the direct connection the more clearly employees can view their role. 2.    Invest in employee programs specifically designed to increase engagement by supporting business objectives. 3.    Establish a system of measuring engagement and the effectiveness of these programs. Getting employee feedback about the programs is the best way to gauge their success. 4.    Make adjustments based on the discernible results. Maintaining flexibility in employee engagement programming is key to a positive outcome for both employees and the employer.  
For more information on engaging your employees to improve your company's performance check out this PR Web Article in the San Francisco Chronicle.

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5 Qualities of a Remarkable Boss (and How Recognition Makes the Difference)

A decade ago, having a “good boss” often meant someone who kept the team on schedule and paid you on time. Today the bar is much higher. Remote and hybrid work have become the norm, managers face unprecedented stress, and employees have more options than ever.

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Reward and Recognition- The Latest Trends

The Incentive Research Foundation released an executive briefing entitled 
2012 Trends in Rewards and Recognition, which shows emerging trends for 2012. Some of the top trends include:

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Keeping Meaning in Rewards

Rewarding employees can become trite and lose its meaning. Sometimes coming up with interesting ways to recognize exceptional employees like presenting a public reward or giving an innovative gift such as a gift card, instead of cash can make the reward more meaningful. Here are a few quick criteria for keeping meaning in your employee rewards program.

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Is your Health and Wellness program up to date?

Some interesting findings from our neighbors to the north. Striking data about the discrepancy between where companies see their health and wellness initiatives at the present versus where they think this programming needs to be to have a real effect on their company's bottom line. Do the following 3 areas apply to your health and wellness program? 1. While employers are articulate about what they want to accomplish with health and wellness programs...

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