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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Keeping Meaning in Rewards

Rewarding employees can become trite and lose its meaning. Sometimes coming up with interesting ways to recognize exceptional employees like presenting a public reward or giving an innovative gift such as a gift card, instead of cash can make the reward more meaningful. Here are a few quick criteria for keeping meaning in your employee rewards program.

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Is your Health and Wellness program up to date?

Some interesting findings from our neighbors to the north. Striking data about the discrepancy between where companies see their health and wellness initiatives at the present versus where they think this programming needs to be to have a real effect on their company's bottom line. Do the following 3 areas apply to your health and wellness program? 1. While employers are articulate about what they want to accomplish with health and wellness programs...

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Keeping Small Business Employees Satisfied

According to the 
2011 Job Satisfaction and Engagement Research Report,conducted by the Society for Human Resource Management 83% of American employees are satisfied with their jobs. However, only 52% feel engaged at work, and 53% enjoy going above and beyond in their professional role. In order to keep employees feeling engaged and satisfied it is important to both engage their thoughts and opinions to improve your workplace and offer opportunities for training and advancement. Setting up both formal training and informal mentoring sessions keeps employees engaged and feeling as though their employer cares about their career path. Providing these opportunities for employees is productive, and can be paired well with spot rewards. For employees who achieve goals and milestones that are set in these types of sessions providing small rewards, like an afternoon off or a small denomination gift card goes one step above and beyond the role of the employer. Pairing these two employee engagement techniques allow employees to work toward personal achievements and become more committed to the company as the company allows and rewards them for growth. Engaging and rewarding your employees will improve not only their commitment to their job and the company but their dedication to their role and their willingness to go above and beyond the employers expectations.  
For more information on the SHRM survey or how to engage and incentivize your employees check out this "Small Business Trends" article.

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Empowering Employees to Improve their Experience

According to WorkSimple 2012 we'll see a growth in empowerment and engagement of employees. Employers will invest in ensuring their employees are feeling confident and recognized in order to guarantee they are productive and committed to the company and its mission. Here are three simple steps to empowering your employees.

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Attracting and Retaining High Performance Employees

86% of businesses use employee recognition programs. Rewards and incentives can spur sales, improve retention and employee loyalty, and raise productivity. The Incentive Research Foun­­dation (IRF) reports that incentives can attract and retain good employees, boost team performance by as much as 44% and increase individual productivity by an average of 22%.The right kind of recognition program can provide staggering benefits to an organization. In a recent WorldatWork survey 90% 0f businesses indicated that rewards and incentives improved length of service, 79% of respondents indicated rewards incented employees towards "above and beyond" performance, and 43% of respondents indicated that incentives led to peer to peer recognition. This kind of data reveals that creating programs for employee rewards, recognition and incentives is a small investment that reaps significant returns. Not only keeping employees happy, but creating a work environment where the employee appreciates the company can lead to longer and more prosperous employee employer relationships. Ensuring that these rewards are properly and often communicated from the employer to the employee using different modes of communication such as a company intranet, email, bulletin boards, and the like help to remind employees constantly of the appreciation of the company for their hard work and dedication. Measuring success and gauging satisfaction of recognition and rewards programs is another important way to ensure that as an employer you keep your employees engaged in these programs is important. Rewards do not have to be big, rewards can range from small spot rewards such as a gift card, and can extend all the way to more valuable incentives like a trip or extra time off.
For more tips on engaging employees in rewards programs that drive performance check out this Business Management Daily article.

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