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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

4 Ways to Improving Employee Satisfaction Through Engagement

A recent research study conducted by TNS Employee Insights shows that engaging employees at work through programs like incentive rewards and loyalty programs, can improve the overall functionality and performance of a company by 20% points. MolsonCoors found that engaged employees were five times less likely than non-engaged employees to have a safety incident and seven times less likely to have a lost-time safety incident. Using these types of programs by giving small incentives such as a small denomination gift card, or larger gifts for bigger workplace milestones makes employees feel noticed. Employees who are engaged at work feel as though they have a meaningful voice within the organization, and recognize effective leadership more readily. They feel as though they are being noticed, invested in, and guided professionally. Employees who feel engaged are also more productive, which leads to greater company revenues and 87% reduction in likelihood of employee departure. Here are four ways to invest in employee engagement and increase performance. 1.    Link employee engagement to business objectives and measures of effectiveness. The more substantial the direct connection the more clearly employees can view their role. 2.    Invest in employee programs specifically designed to increase engagement by supporting business objectives. 3.    Establish a system of measuring engagement and the effectiveness of these programs. Getting employee feedback about the programs is the best way to gauge their success. 4.    Make adjustments based on the discernible results. Maintaining flexibility in employee engagement programming is key to a positive outcome for both employees and the employer.  
For more information on engaging your employees to improve your company's performance check out this PR Web Article in the San Francisco Chronicle.

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5 Qualities of a Remarkable Boss

Great bosses lead to happy, content, motivated employees. When employees feel like their boss is investing in them they are much more likely to invest more of themselves into their work, which reflects positively on the business, and the office environment. Here are 5 qualities of a remarkable boss, and how it can help your business and employee productivity.
1. Develop every employee: Provide the training, mentoring and opportunities to allow your employees to develop and grow in their roles. Implementing goal oriented incentive programs that provide rewards such as gift cards, or extra time off is a great way to provide growth opportunities while providing added incentive for employees and staying within the employer's budget.

2. Deal with problems immediately: Ignoring problems can kill team morale. Addressing problems and changing processes internally in a timely manner can be difficult and time consuming but it maintains a positive, focused atmosphere in the office, free of politics and distractions.

3. Rescue your worst employee: Work with the "weak link" on your team to try to rehabilitate their image to the rest of the team by stepping up the coaching and mentoring you provide.
4. Serve others, not yourself: Putting yourself second to your employees and acting selflessly goes a long way in your role as the supervisor. It instills greater confidence in employees and reinforces their support system within the organization which will directly increase their productivity and motivation.

5. Always remember where you came from: Spend time with your employees when presented the opportunity. Spending small moments with employees provides a unique opportunity to inspire, reassure, motivate, and even give someone hope for their professional future. The higher your station in the company the greater your responsibility is to spend time with more junior employees.  
For more information on becoming a great boss and how to inspire your employees check out the Inc. article.

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Incorporating Innovation into Recognition

It is easy to provide standard compensation to employees: salary, plus rewards for organizational success and individual achievements. But what about innovation? If an employee finds an innovative way to change the business for the better, or to change the atmosphere in the office, shouldn't that be rewarded on a higher level? Shouldn't innovation that improves the business either internally or externally garner organization-wide recognition, not to mention some compensation that goes beyond standard bonuses? Rewarding innovation is important to move your business forward, and to keep your employees engaged in the company's work at all times. To know there is a high level reward behind innovative thinking and behavior is a huge employee motivator, and lets employees know that their organization stands behind them as long as they are committed. The compensation could be monetary, or it could come in the form of a choice of gift cards, which would reward the employee in a more personal way. Gift cards hold a trophy value, and can be used by the employee to treat themselves, friends, or family with their reward. Compensating employees is expected, but rewarding and engaging employees by driving your business to innovation is much more productive.
For more information on how to reward your employees for innovative behaviors check out this Fast Company article.

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Reward and Recognition- The Latest Trends

The Incentive Research Foundation released an executive briefing entitled 
2012 Trends in Rewards and Recognition, which shows emerging trends for 2012. Some of the top trends include:

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Gamification Keeps Employees Engaged and Brand Image Strong

According to Gartner Inc., of Stamford, CT 70% of the top 2,000 publicly held companies will use game-like applications to engage and reward their employees by 2014. Gamification is changing the employee engagement and rewards landscape. Gamifying employee rewards falls in line with social media and the concept of social sharing to create brand awareness and positive brand image. Whether applications are used internally, based on employee performance or externally, rewarding employees for promoting the company and bringing in referral traffic, the trend is growing. Gamification can reward employees in a number of ways. Some applications are designed for employees to accrue points for larger rewards, but others reward employees more frequently with smaller rewards such as gift cards to a choice of retialers, allowing the employee to essentially choose their own gift. The combination of the social component of game-like applications and the rewards employees work toward through the use of the applications makes gamifying employee engagement productive for both the employer and employee.  
For more information on gamification and to check out some existing examples check out this article in "Entrepreneur."

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