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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Building Comprehensive Employee Wellbeing with Gift Card Rewards

As businesses increasingly recognize employee wellbeing as foundational to both employee performance and organizational success, it’s clear that a holistic approach is essential. Gallup’s 2024 report on employee wellbeing highlights the need for companies to address five interconnected elements of wellbeing: career, social, physical, financial, and community. Yet only a small percentage of employees feel their employer supports these elements. This gap can leave employees feeling undervalued, risking burnout, low engagement, and attrition.

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Measuring Employee Engagement: 5 Simple Steps

Employee engagement is a critical factor in driving organizational success. When employees are engaged, they are more productive, committed, and aligned with the company's goals. However, measuring employee engagement can be challenging. It's essential to ensure that the time and resources invested in engagement initiatives yield tangible results. Here’s how you can measure employee engagement effectively:

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Gamifying Employee Health Goals: Boosting Workplace Wellness with Social Gaming

Social Gaming Towards Health

As pressure increases on employers and health insurance companies to reduce costs by improving participants’ health, innovative approaches are emerging. One such approach is the use of health gamification in the workplace. By leveraging virtual reality games and inter-organizational competition with real rewards, companies can motivate employees to reach their health goals. These gaming portals, ranging from basic health tracking to social, team-based competition applications, offer rewards for hitting milestones. The rewards can vary from small denomination gift cards to larger prizes like vacations upon reaching significant wellness goals.

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Avoid Employee Burnout and Professional Resentment

Everyone burns out at their job, but preventing employees burnout is key to organizational success. In order to avoid burnout it is important to allow employees find a rhythm a work. Giving flexibility in employee schedules and work rhythms is crucial in helping employees avoid job resentment. When an employee resents their position, their work hours, or any piece of their professional life they become less productive at work, and less dedicated to their organization.
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Control Healthcare Costs by Engaging Employees

According to the recently released 2012 PSILOS Outlook on Healthcare Economics & Innovation report, engaging and personalized employee health and wellness is key to controlling employers' health care costs. The new report focuses on consumer engagement, and the report shows that employees who receive some kind of personalized engagement in their health care are more likely to take an active role in the day-to-day management of their health and wellness.
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