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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Bridging the Leadership Culture Gap: Addressing Disparity with Engagement Strategies

Gallup’s research highlights a notable gap in how company culture is experienced by leadership compared to managers and individual contributors. On average, there’s a 19-point disparity, with leadership often reporting stronger connections to organizational culture than those on the ground level. This divide can create misalignment, reduced engagement, and lower productivity among teams. To close this gap, companies must intentionally foster cultural alignment across all levels, using strategies that not only engage but resonate. One effective way to do this is through the strategic use of gift card incentives, which can reinforce engagement and cultural values from the top down.

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How Can HR Help Employees Develop Their Careers & Why It Matters

Career development isn’t just a nice-to-have, it’s a must-have. In today’s competitive job market, employees want more than a paycheck: they want growth, purpose, and a future. For HR leaders, this presents both a challenge and an opportunity. Get career development right, and you don’t just retain employees—you build a motivated, high-performing workforce.

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Renewed Importance of Employee Recognition

According to the 2012 Workforce Mood Tracker from Globoforce employee recognition programs are on the rise, and for many employees the presence of these programs can dictate their satisfaction with their employer. The statistics from this study are staggering, and further cement the importance of employee recognition programs as part of the investment employers make in their staff.

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Infographic on Obesity in the Workplace

The following infographic from
mashable.com shows how obesity, growing ever more prevalent in workplaces across the country, can cost your company valuable money and resources. Implementing health and wellness programs for employees using small incentives, such as gift cards to assist in living a healthy lifestyle, such as the
CVS/Pharmacy Select Card  or a GNC gift card can save your company money and keep your employees healthy, productive, and happy in their jobs. Check out the information below to help prevent obesity in your office.
 

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Employee Health and Wellness Programs ROI is Evident

According to a new survey from the International Foundation of Employee Benefit Plans there is more reason than ever to provide health and wellness programs with incentive benefits for your employees. According to the survey for every $1 companies invest in health and wellness programs for employees, $3 is saved in health care costs. 70% of U.S. employers are currently running some form of a health and wellness program, and 83% of all employers running programs saw a return on investment. It is not surprising that health and wellness programs see unprecedented return on investment. Employees get healthier, happier, and feel more supported by their employers. These factors all lead to increased happiness at work, retention rates, and productivity. To incentivize employees to reach health and fitness goals use small rewards such as gift cards
, or extra time off. It’s a great way to show employees you care, not just about the job they do for the organization, but for their long term well-being.

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