<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1960181384305267&amp;ev=PageView&amp;noscript=1">
Shop Gift Cards

Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
Find me on:

Recent Posts

As Employment Improves, Employee Engagement Decreases

As the recession eases, and companies begin hiring again, there is optimism amongst organizations bringing in fresh faces and growing again. However, as we see employment numbers improve we see employee engagement steadily decreasing.

Read More

Where is Gamification Going?

As gamification grows in the employee reward and incentive market, and across the marketing world in general it is important to look forward at where this growing trend is headed. There are all types of theories on where gamification is going, but either way one thing is for sure: gamification is here to stay.

Read More

Why “Easy” Rewards Platforms Can Create Hard Decisions Later

Incentives and rewards platforms are often evaluated on one simple promise: make it easy. Easy to launch. Easy to distribute. Easy to manage. But in practice, “easy” at the start can quietly introduce complexity later, especially when programs grow, budgets increase, or leadership scrutiny intensifies.

Read More

Smoking Cessation Incentives: A Strategy to Drive Behavior Change

Smoking cessation incentives are structured rewards—often financial or tangible—designed to encourage individuals to quit smoking by reinforcing key behaviors such as program participation, medication adherence, and sustained abstinence.

Read More

4 Ways to Maintain Employee Engagement through Communication

Maintaining open communication with employees is crucial to a positive working environment and and engaging employees in the job roles. Creating open communication is a way to be open and honest with your employees, which provides them with meaning and a clear purpose for even seemingly mundane everyday tasks. Making employees feel a part of something greater than themselves is an easy and cost-free way to engage and retain employees. Providing a constant information flow both to and from employees regarding goals, company vision, desired company cultural aspects, and individual and team objectives are some of the ways to keep employees engaged. Also, communicating rewards and recognition for accomplishments of goals or exceptional contributions to the company are equally important. Rewards do not have to be big, small denomination gift cards and a team email is a great way to reward an employee's accomplishment, and recognize the accomplishment among the employee's peers. How do you communicate with your employees? How do you think your organization could improve their employee communication?

Read More

A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

SHOP GIFT CARDS

    Subscribe to Email Updates

    Deb AI icon Meet Deb AI, Your Gift Card Strategist