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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Bridging the Leadership Culture Gap: Addressing Disparity with Engagement Strategies

Gallup’s research highlights a notable gap in how company culture is experienced by leadership compared to managers and individual contributors. On average, there’s a 19-point disparity, with leadership often reporting stronger connections to organizational culture than those on the ground level. This divide can create misalignment, reduced engagement, and lower productivity among teams. To close this gap, companies must intentionally foster cultural alignment across all levels, using strategies that not only engage but resonate. One effective way to do this is through the strategic use of gift card incentives, which can reinforce engagement and cultural values from the top down.

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Develop Talent, and Retain It

Creating a culture of professional development is key to an organization. This is a great way to show employees that you invest in their best interests, the way they invest themselves in their work and the goals of the company. Here are some tips for how to maintain a culture of development in your organization. • 
Identify your stars: Focus on rewarding and recognizing top performers. Providing spot rewards for desired behavior, such as a gift card or an extra day off is a low-cost way to show employees you care. These rewards and recognition can lead to higher retention rates and workplace satisfaction. • 
Get upper management involved: Visibility of senior management during professional development, to provide guidance and mentoring is another sign of organizational support to employees. • 
Invest in development: Providing training sessions, professional development opportunities, and even tuition reimbursement helps employees grow, which will make it more likely that employees will stay and grow with your organization. • 
Broaden their skills: Make sure skill sets are round, and that employees understand organizational functions outside of their day to day responsibilities, this will help them think strategically about their current role, and ways to advance themselves in the organization.
For more information on creating a culture of development in your organization check out this article in Ragan's HR Communication.

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Renewed Importance of Employee Recognition

According to the 2012 Workforce Mood Tracker from Globoforce employee recognition programs are on the rise, and for many employees the presence of these programs can dictate their satisfaction with their employer. The statistics from this study are staggering, and further cement the importance of employee recognition programs as part of the investment employers make in their staff.

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Infographic on Obesity in the Workplace

The following infographic from
mashable.com shows how obesity, growing ever more prevalent in workplaces across the country, can cost your company valuable money and resources. Implementing health and wellness programs for employees using small incentives, such as gift cards to assist in living a healthy lifestyle, such as the
CVS/Pharmacy Select Card  or a GNC gift card can save your company money and keep your employees healthy, productive, and happy in their jobs. Check out the information below to help prevent obesity in your office.
 

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Employee Health and Wellness Programs ROI is Evident

According to a new survey from the International Foundation of Employee Benefit Plans there is more reason than ever to provide health and wellness programs with incentive benefits for your employees. According to the survey for every $1 companies invest in health and wellness programs for employees, $3 is saved in health care costs. 70% of U.S. employers are currently running some form of a health and wellness program, and 83% of all employers running programs saw a return on investment. It is not surprising that health and wellness programs see unprecedented return on investment. Employees get healthier, happier, and feel more supported by their employers. These factors all lead to increased happiness at work, retention rates, and productivity. To incentivize employees to reach health and fitness goals use small rewards such as gift cards
, or extra time off. It’s a great way to show employees you care, not just about the job they do for the organization, but for their long term well-being. To learn more about the report from the International Foundation of Employee Benefit Plans check out this tip in 
Time Magazine or article in 
Baseline Magazine 

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