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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Need Subscribers? Use Gift Cards

Not seeing the response rate you're hoping for when it comes to your company’s news, emails and promotions? The answer could be as simple and as affordable as gift cards. If you feel like you’re pulling teeth to get people to interact or respond to your content then this small reward can go a long way in changing that. Purchasing gift cards in bulk saves you money and also guarantees you have enough plastic incentives for all your prospects, all year long. Gift cards are a perfect way to incentivize or reward future prospects for thinking twice before clicking that delete button and moving an inch to the right and clicking that golden 'subscribe' button; thus giving you the possibility of reaching a new audience. If you are reaching out to a relatively small audience then a $5 or $10 gift card to
CVS/pharmacy or
SUBWAY could be offered as an incentive to subscribe or give a referral. Not only are gift cards great for working within a tight budget but they also offer you the opportunity to grow your company's database and eventually capture leads & sales.

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Employers continue to use Health and Wellness benefits to manage costs

According to a survey released this week by the Society for Human Resource Management (SHRM), employers are using an increasing amount of Health and Wellness programs and benefits as both a mechanism to raise employee morale and manage rising health care costs in  a slowly recovering economy. Raising employee morale and keeping employees healthy through professional development, and health and wellness programs is a cost effective investment for employees. These benefits provide an ROI in raised retention rates, productivity, and job satisfaction, as well as lower employer health care costs. The survey revealed that employers offering development opportunities such as life-coaching jumped from 33% in 2008 to 45% in 2012, and providing small rewards, such as gift cards, for completing health and wellness programs increased from 23% in 2008 to 35% in 2012. These significant increases prove this is a growing trend and the value of these rewards continues to be successful.  
For more information on the SHRM survey and how employee benefit programs help manage employer costs check out this MarketWatch Release.

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Summer Employee Benefits: Boosting Engagement and Productivity

As the summer months approach, many employees seek flexibility and perks that align with the season. Companies can capitalize on this opportunity to boost morale, productivity, and loyalty by offering targeted benefits. Here are some key insights and recent statistics on what employees value during the summer and how to implement effective reward strategies.

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Make Sure You Get the Truth From Your Employees

Getting truthful opinions from employees about their job and the organization are a great way to ensure that your company stays on track, and treats its employees the right way. Keeping employees happy keeps them productive, and increasing productivity will often increase revenue. Here are 8 ways from 
bussiness2community.com to makes sure you get the truth from your employees, and reward them for maintaining an open dialog.

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Communicating Employee Rewards Programs Effectively

In today's competitive business landscape, employee recognition and rewards programs play a pivotal role in fostering a positive work environment and driving employee engagement. However, despite the prevalence of these programs, many employees remain unaware of their existence, leading to a significant gap between perception and execution.

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