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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employees Look for Carrot Based Health and Wellness Programs

According to a new survey performed by the National Business Group on Health employees are excited and engaged in Health and Wellness programs that offer carrot rewards for fitness and health goals reached. The same survey also indicated that employees are significantly less engaged in Health and Wellness programs that raise employee health contributions if fitness goals are not met. The survey from NBGH indicates 80% of employees endorse carrot based wellness programs, while only 29% endorse stick based programs. These survey results are further proof that using a positive reard system is going to provide lower health costs for your company, and healthier happier employees who feel the support of their employer in their personal wellness plan. Providing even small denomination gift cards for retailers such as GNC, or the
CVS/Pharmacy Select Card that only debits on healthy items will help employees reach their goals and provide the carrot reward they need to feel the cooperation from their employer. Providing carrots are a low-cost, high ROI way to manage health care costs and keep employees healthy and satisfied in their jobs.
For more information on the National Business Group on Health survey check out this article from BusinessInsurance.com.

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Keep Your Employees Motivated on a Limited Budget

Employers and employees alike are hit hard by their company’s limited funds. Keeping a motivated workforce doesn't have to drain your budget. And it doesn’t have to drain your time and energy either. If raises and bonuses are out of the question, employers are forced to get creative in order to keep motivation high, and to reward and recognize their employees. Forbes recent article titled, “5 Ways to Keep Your Employees Motivated Without Breaking the Bank,” outlines several ways for employers to implement creative ideas, that are also unique, and most importantly budget-friendly. One such idea is, have a ‘Boss Does Your Work’ promotion. This fun incentive works great in an office with a break room and bathrooms that employees are in charge of keeping clean. Consider offering employees the chance to have their managers take over these chores for the month, in turn for meeting specific goals. If you know your employees are looking for a little extra, gift cards to SUBWAY for a healthy lunch can work perfectly. Or, say ‘Thank You’ to them and their family with a night out to dinner with Boston Market or The Cheesecake Factory gift cards.
Discover more creative ideas for motivating employees without ‘Breaking the Bank’ by reading the full article here. Can you think of anymore?

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5 great ways to motivate your employees

Here are 5 great ways to motivate your employees. Using a mix of reward techniques will help meet different kinds of employee needs. Do you use any of these techniques? If so, leave us a comment and let us know how effective you find them, and if not let us know what other techniques you find effective.

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Combat Rising Automotive Costs with Gift Card Rewards

As we navigate through 2024, rising automotive maintenance and operation costs are becoming a significant concern for many Americans. While fuel prices remain a pressing issue, the broader impact of vehicle maintenance costs cannot be overlooked. Recent data from the U.S. Bureau of Labor Statistics indicates that automotive maintenance and repair costs have surged by 5.7% over the past year, adding to the financial burden on households. In response to this growing challenge, companies looking to reward and support their employees should consider offering AutoZone® and Jiffy Lube® gift cards.

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Engage Effectively by Knowing What Your Employees Want

In order to effectively use an employee rewards program you have to know what will drive your employees. Knowing what is most important to your workforce is critical in motivating them to reach their maximum potential. Here are a few key factors that could drive your employees. Find out what matters most to them, and plan your employee engagement and recognition accordingly.

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