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Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Create a Happy Environment in Your Office...It Pays Off

The infographic below covers the importance of keeping employees happy and engaged. It certainly pays off for your organization. Happy, engaged employees boost productivity, revenue, and retention rates. Implementing employee engagement and reward programs are a great way to keep your workforce happy. Whether it is a health and wellness program rewarding employees for leading a healthy lifestyle, a spot rewards program providing small rewards such as gift cards to employees for a job well done, or putting in extra hours on a big team project. Any way you choose to reward and engage your employees will lead to a happy workplace, which leads to a measurable ROI for your organization.

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Why Your Remote Workforce is MORE Engaged

Engaging your workforce can be a challenge in any situation, but when your workforce is completely remote it can be even more difficult to connect...or so you would think. Based on a 360 degree feedback study done at an investment firm, remote workers are more engaged in their jobs, and here's why:

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Creating Core Beliefs for Employee Engagement

Employees who feel engaged and appreciated at work are proven to be more productive, more satisfied in their jobs, and tend to stay in their positions longer. So creating a culture of engagement is key to maintaining your organizations greatest competitive edge: your people. Here are 3 quick rules to creating a culture of engagement in your organization.
The Rule of Common Purpose: Iterating and reiterating company goals and beliefs is key to fostering a common purpose among employees. If everyone feels the sense of common purpose, camaraderie and teamwork will grow. Employees will be motivated to work together to reach the common goals of the organization.
The Rule of Selective Membership: Create an atmosphere where membership is a privilege. Unique environments and ensuring employees feel supported and appreciated by the organization will help to attract top talent and retain it for longer stretches. Providing unique perks such as extra time off or gift cards for a job well done, or in-office perks such as free food, or a lounge space can also help attract and retain top employees. Creating an exclusive environment where employees feel "special" as a part of it can promote engagement.
The Rule of Omission: Since people always remember what you don't do, rather than what you do do, make sure that if you want to engage employees and show your appreciation for them, don't deceive or exploit them in any situation. Creating internal practices that would hold up in an external business context will motivate employees to perpetuate that upstanding way of doing business. What core beliefs does your organization promote?
For more information on how to foster an environment of engagement check out this article from Fast Company.

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Lead Smart and Get the Most from Your Existing Talent

Many organizations take a "grocery shopping" approach to finding talent. They continuously look to cultivate new resources to fuel growth. This approach can and does work, but it may not be the most cost-effective or growth-effective strategy. Challenging both your organization's management, and its employees to dig deeper into their capabilities and potential, given the intelligence of the current human resource pool, and the learning and development provided by the organization, can save your organization thousands of dollars in salary costs. Setting goals to reach a higher potential, whether it is that of a smaller team, or across the organization, will motivate employees to work towards internal growth. A fraction of the potential salary money saved can be used to provide rewards for the group that reached their goal. They can be rewarded with intangibles, such as an extra day off, or they can be rewarded with a small gift, such as a
Cheesecake Factory gift card, so they can enjoy a nice meal with the family, courtesy of their employer. Leading with an internal growth strategy, rather than raising your organization's head count can be a great learning experience for your employees, and a great money saver for your organization. That kind of smart leadership can help you maximize the investment in your employees, while making sure they feel their worth and importance to the organization.
For more information on leading smart, and using internal growth tactics check out this article in Harvard Business Journal.

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Employers Using Incentives to Improve Organizational Health

vAs employers continue to try to control costs of health insurance benefits they are turning to incentives more and more frequently for their Health & Wellness programs. Incentives motivate employees to evaluate and improve their health, which obviously benefits employees and simultaneously helps lower costs for employers. Aon Hewitt’s recent survey of nearly 2,000 U.S. employers, their combined 20 million U.S. employees and their dependents found that 84% of employers offer employees incentives for participating in a health risk questionnaire (HRQ) and 64 percent offer incentives for biometric screenings to help employees evaluate their health status. 51% of employers provide incentives for participation in health and wellness improvement programs as well. The incentives used here do not need to be big, but rather need to be meaningful. Helping employees maintain their health and reach new health goals can be as simple as offering 
a gift cards to 
CVS/Pharmacy or GNC. A small investment such as this easily provides noticeable ROI  to employers and employees feel support from their employer;
,that their employer cares about them as a person, not just a part of the organization. Bettering your employees' health can often better your bottom line.  
For more information on Aon Hewitt's survey on Health and Wellness Incentives check out this article from Insurance Journal.

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