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Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Gifting Digital Rewards to Employees This Holiday Season

As we approach the holiday season, the traditional office party is no longer the primary way to celebrate and thank employees. Many companies are opting for more flexible, digital solutions to recognize employee contributions, particularly in the era of remote work and distributed teams. With budgets often tightened and in-office camaraderie difficult to replicate, digital rewards—especially eGift cards—are emerging as the go-to solution for end-of-year employee appreciation.

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Why You Need To Adapt Your Employee Wellness Program for Digital Health

The ongoing COVID-19 pandemic has changed almost everything about how we live and in some respects, how we keep ourselves healthy. As a result, employee wellness programs also must adjust to the current times to account for shifts in employees’ habits, including their work/life dynamics, as 62% of U.S. employees continue to work from home due to the pandemic (according to talentlyft).

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What a Pandemic has Revealed About Employee Engagement

As the COVID-19 pandemic continues to affect how Americans live and work, we have been in “pandemic times” for long enough to recognize patterns about how employees stay engaged with their employers and what companies can do to maintain employee engagement.

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Flu Vaccine Gift Cards for Medicare & Medicaid Members

We’re on the precipice of what is being called a “twindemic,” the possibility that we’ll be managing both the spread of influenza and a new wave of SARS-CoV-2, the virus that causes COVID-19. Such a scenario has the potential to put patients at higher risk for infection, as well as put hospitals at risk for becoming overwhelmed.

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Avoid A Twindemic—Prepare Your Employees for Flu Season with Gift Card Incentives

While there's no vaccine for COVID-19, there is one for influenza. With the possibility of a new surge of COVID-19 in the fall and winter, health experts and officials are encouraging early flu shots to avoid what has been dubbed a "twindemic"—a severe flu season combined with a new wave of COVID-19.

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