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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Best Preventive Methods to Keep Your Members’ Hearts Healthy

Heart disease remains the #1 cause of death in the United States and creates an enormous burden for people, communities, and healthcare providers. According to the Centers for Disease Control and Prevention (CDC), about 655,000 Americans die from heart disease each year, which is 1 in every 4 deaths (Division for Heart Disease and Stroke Prevention, 2020).  

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How Incentivizing Employees’ New Year's Goals Will Help Your Company Thrive

As the new year begins and the pandemic heightens, encouraging employees to set New Year’s resolutions both personally and professionally will help them achieve a better state of mental and physical health. Studies have shown that when a person sets and sticks to a goal, their self-esteem and overall outlook on life goes up. By incentivizing employees to set New Year’s goals, your organization will create a more positive, present, and engaged workforce.

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Incorporating Digital Health in Your 2021 Wellness Programs

As we head into 2021, employers are looking to turn the page on a tough year. However, the push for digital health and wellness programs is still prevalent and should be part of your 2021 plan. As many organizations remain remote, employees are missing out on health and wellness perks that were available while working in the office. It is important for employers to keep their employees motivated to stay healthy, especially through the winter months. 

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GiftCard Partners, Inc. Named One of The Best and Brightest Companies to Work For in the Nation 7 Years in a Row

GiftCard Partners, Inc. has been named a National Winner for the Best and Brightest Companies to Work For in 2020 by the National Association for Business Resources (NABR). The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

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Gifting Digital Rewards to Employees This Holiday Season

As we approach the holiday season, the traditional office party is no longer the primary way to celebrate and thank employees. Many companies are opting for more flexible, digital solutions to recognize employee contributions, particularly in the era of remote work and distributed teams. With budgets often tightened and in-office camaraderie difficult to replicate, digital rewards—especially eGift cards—are emerging as the go-to solution for end-of-year employee appreciation.

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