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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Help Your Employees Realize Their Dreams...It will Pay Off in the End

Helping employees realize their dreams and achieve personal goals will help your organization form a meaningful relationship with its employees. Employees want to feel support from their employers, and helping employees accomplish career goals and professional dreams will make them more loyal to your organization and more dedicated to your cause. Keep these 4 tips in mind when assessing how to motivate and support your employees:

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5 Tips for Motivating A Virtual Workforce

Virtual workforces, like the atmosphere we share at GiftCard Partners, are becoming more and more common as we can work together and share projects through digital channels. However, virtual workforces need alternate forms of employee engagement and motivation. Fostering team camaraderie and sharing common goals requires innovative solutions from organizational management. Here are 5 ways to motivate your virtual workforce, from an employee of a virtual company who couldn't help writing about such a relevant topic!

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3 Quick Tips for Keeping Employees Happy

Many companies are working to raise retention rates and employee loyalty. There are a few easy ways to keep employees happy, productive, and loyal within your organization. The full compensation package given to employees has to be fair and has to show employees that as they give more time to their organization, their employer will scale their compensation, both financial and non-financial, and show dedication to them. Here are 3 easy tips for keeping your employees happy and content in their positions.

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Infographic: Are You Communicating Your Benefits Program?

The infographic below offers some pretty staggering statistics on how employee loyalty is tied to benefits, and how employees are often less loyal to their organization because they are not aware of the extent of their benefits. If benefits were better communicated and employees were aware of all that their employers were offering loyalty and retention rates would be higher. The lack of communication is apparent, since employee loyalty is at a 3 year low, even as the economy recovers and companies begin hiring again. Happy employees are productive employees, so ensuring that your employees are aware of benefits from health and wellness rewards, to spot rewards like gift cards for a job well done, will result in a measurable return on investment for your business.

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Loyal Employees Add Growth, Profitability

Loyal employees who are invested in your organization can make the difference between hitting organizational financial and growth goals, and becoming stagnant and not profitable. When employees are not loyal, and are looking to leave it shows in their work and productivity. No company grew and prospered from a workforce itching to get out the door. Your employees are you organization's greatest asset, so use these tactics to keep them engaged and loyal to their employer.

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