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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employee Recognition Trends for 2013

2012 is coming to a close and as you prepare for 2013, it’s important to ensure that your Employee Recognition Program is up for the challenge that the new year is sure to bring. Incentive Magazine’s, Roy Saunderson, explains, ‘Vendors and practitioners must now learn to reinvent themselves and the way recognition will look and is managed in order to lead out into the future.” It’s time to get excited about a brand new year and keep in mind some helpful insights that will start you out of the gate running:
Mobile devices take a more prominent role in recognition. The use of recognition apps on cell phones and tablets brings acknowledging greatness in the workplace to the tips of your fingers: can you say convenient?
Give the rewards they want.
Take an interest in the types of rewards that your employees will use and more importantly appreciate. Gift cards to
The Children’s Place for young mothers or cards to
AutoZone for the car fanatics in the office are the perfect way to show you are thinking about what an employee really wants.
Show them the results. Technology makes it easy to track your employees achievements and recognize both individuals and teams that have advanced towards their goals and the goals of the organization.
Check out more insightful trends from this article in Entrepreneur’s, “Top 10 Trends for Employee Recognition in 2013.”

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Infographic: Employee Holiday Gifts

The infographic shows a lot about employee expectations when it comes to holiday gifts. For those employers who are doing some last minute planning for employee holiday gifts this year, keep in mind that prepaid cards and gift cards are thepreferred gift. These gifts are easy for employers to purchase, and give flexibility to cater to different audiences. Giving prepaid cards or gift cards allows employers the opportunity to either tailored gifts to certain employees, by giving an 
AutoZone gift card to the car enthusiast, or a 
Boston Market gift card to an employee with a large family. These types of flexible  gifts can also be offered to employees with the opportunity to select the brand of their choosing for their end of year gift. Giving end of year gifts are not expected from the majority of employees, and so by giving even small denomination gift cards this holiday season, employees will view the gesture as a thoughtful way for employers to show extra appreciation at this hectic time of year.

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Health and Wellness for Family Caregivers

60% of family caregivers in America are employed. 66% of those employed caregivers have to make some adjustments to their work-life to take care of their family obligations. 20% of those caregivers need to take a leave of absence to balance their responsibilities.

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What is Employee Recognition? Definition, Meaning & Importance

Employee recognition is a pivotal aspect of fostering a positive workplace culture. It refers to the act of acknowledging and appreciating employees for their contributions, achievements, and efforts within an organization. This recognition can take various forms, ranging from verbal praise to formal awards and incentives. Here's a comprehensive exploration of the definition, meaning, and significance of employee recognition in the workplace.

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Lead with Emotional Intelligence, and Boost Productivity

Employers and managers must be mindful of leading their employees by managing emotions. If employees' emotions are positive in the workplace, employees will be more productive in their positions. Using emotional intelligence when planning leadership and recognition strategies is crucial to maximizing productivity in your organization. Here are 5 tips to lead with emotional intelligence.

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