<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1960181384305267&amp;ev=PageView&amp;noscript=1">
Shop Gift Cards

Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
Find me on:

Recent Posts

3 Ways to Treat Your Employees Like Family

Our employees and colleagues, whether we like it or not are the people that we spend the most waking hours with during the week. It is crazy to think that sometimes employers don't make the time to develop interpersonal relationships with employees, and ensure that employees are also forming those relationships at a peer level. GiftCard Partners prides itself on functioning as a company, but also as a family, making time to get to know each other outside of work, and spend recreational time together throughout the year. Treating employees like family build a bond, trust, and an environment that is going to make employees productive and keep them satisfied with their jobs for longer. Here are 3 ways to treat your employees like family to make sure they maintain a lasting relationship with your organization:

Read More

Gamify Your Safety Program

Gamification is a concept that is gaining popularity among employers to motivate employees to certain goals. Those goals can range from certain performance goals, to health and wellness goals, to workplace safety goals. Adding a gamification component to your workplace safety program can be a great way to keep safety top of mind for employees and decrease accident rates in your work space. Gamifying safety can be as simple as creating a public website, and for each day a worker, team of workers, or your entire workforce completes without an accident points can get added to a pool, which can then be cashed in for a variety of rewards. Some organizations opt for a more complex safety rewards game, creating teams, similar to fantasy sports, who compete against each other for points that can be later cashed in for rewards. This option allows the employer to track both individual and team performance, to find strengths and weaknesses organization-wide.

Read More

Use Employee Rewards to Ensure Satisfied Consumers

In the age of social media, a constant news cycle and a constantly connected consumer base, we all know how important it is to keep customers happy. Happy customers can mean free marketing and public relations in the form of brand evangelization through social media. Unhappy customers can have the opposite effect, casting a negative shadow on your organization's brand through social media or consumer reports. Customers are happy when they have positive interactions with your brand, and when the people who represent your brand, your employees, have a positive effect on the customers. When your employees become true ambassadors and do all they can to positively represent your band to consumers your employees are happier, your customers are happier, and your revenue will grow and gain potential. The importance of happy employees directly correlates to the happiness of your consumers and the strength of therelationship your consumers develop with your brand. Using employee rewards and recognition is a great way to ensure employees represent your brand appropriately, and develop positive consumer relationships. All levels of rewards can fit into an employee rewards program. From a small denomination gift card to a retailer like Boston Market, or Burlington Coat Factory for a well handled consumer interaction, to a weekend getaway for the employee with the highest promoter score, or lifetime value assessment. Employee rewards programs can be tailored to any budget, but their value proposition will always be felt in a big way. Happy employees, happy consumers, and measurably increased revenue.
For more information on using employee rewards to ensure happy consumers check out this article from xceleration.com

Read More

Spot Rewards - Old School vs. New School

The ROI of Employee Engagement

Employee engagement is on the rise according to the Tempkin Employee Engagement Index. Employee engagement can have many positive effects on an organization. Here are a few examples of the variety of benefits an engaged workforce can have on your organization as a whole.

Read More

A better way to buy gift cards in bulk

Register today and get access to 250+ popular gift card brands, personalized customer service, and simple and secure ordering.

SHOP GIFT CARDS

    Subscribe to Email Updates