GiftCard Partners Blog

The competition for top talent has never been more intense—and what employees expect from their employers is changing fast. While traditional benefits like salary and healthcare still matter, today’s workers want something more: meaningful work, modern workplace culture, and personalized incentives. To attract and retain top performers, organizations must offer a comprehensive value proposition that meets employees where they are.

Employee incentives have come a long way from plaques and pizza parties. In 2026, employees want meaningful recognition at work: rewards that show appreciation, build motivation, and align with their personal values.

According to the Red Cross, every two seconds someone in the United States needs blood. And because red blood cells have a shelf life of 42 days (and platelets a mere 5 days), new blood donations are always needed to battle shortages.

Google announced earlier this month that as of August 21st it would suspend support on Google Wallet for gift cards and loyalty cards (often utlizing point systems). This seems like it could be a blow to the gift card industry, like for those who sell bulk gift cards, as it limits the ways gift cards can be distributed and redeemed. However I am scratching my head to figure out if we, the gift card industry should even care that much.

Implementing employee wellness programs can save your organization money in both employee absenteeism and employee productivity, and can help control costs of health care benefits. Here are a few ways to ensure the implementation of your wellness programs is successful.
Make Sure the Program Is Comprehensive: Make sure your health and wellness programs focus on all aspects of employees' everyday lives. Build a community of wellness, focusing on every day areas of concern like exercise, healthy eating and stress management. Build community by creating an office running club, softball league or weight loss group.
Engage Employees: Center your wellness programs around results, while engaging employees into the program. Ensure employees set goals, whether they are weight loss related, fitness related, or focused on healthy eating (does anyone really 
need that 3rd cup of coffee?). On the other side, reward employees for reaching their goals, or for investing themselves in the program. Small rewards like small denomination gift cards to healthy retailers like 
GNC or CVS/pharmacy will be a treat for employees, showing them that their employer cares for their well-being and wants to help them down the road of healthy behavior.