GiftCard Partners Blog

Gift cards have become a popular choice for shoppers, offering flexibility and convenience for both givers and recipients. In 2022 alone, the US gift card market generated $499.4 million in revenue and is expected to continue growing 8.2% annually (Gift Card Statistics - 2023: Market Size & Consumer trends. Capital One Shopping. 2023, December 4)

In a thriving gift card market, it's crucial for retailers to deliver exceptional gift card experiences to stand out from the competition. By optimizing their gift card programs and providing a seamless customer journey, retailers can tap into the revenue opportunities offered by this growing market. In this blog, we will explore key strategies and best practices that can help retailers create outstanding gift card experiences.

Is employee loyalty a priority for your organization? Recent studies show that only 32% of full- and part-time employees are engaged, while 17% are actively disengaged (Gallup). This lack of employee engagement can lead to decreased employee loyalty and commitment to the organization, which can result in high turnover rates and decreased productivity.

In this article, we will explore strategies for cultivating a positive workplace culture that fosters employee loyalty, driving long-term growth, and ensuring the sustainability of your business. Even small changes in your approach to employee engagement and appreciation can lead to significant improvements in retention, productivity, and overall job satisfaction.

A successful organization should be fostering a healthy work-life balance for its employees in order to maintain any kind of consistent growth. Employees who experience burnout and stress will often take additional time off which inevitably affects the company’s bottom line. We've outlined the top 5 ways to help your organization support employees to reap the benefits of work-life balance.

GiftCard Partners, Inc. has once again been named one of Boston’s Best and Brightest Companies to Work For in 2022 by the National Association for Business Resources. The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

The holidays are upon us and for many employers it’s a reminder of how many of our corporate holiday traditions have changed. Holiday parties, cash bonuses and corporate gift programs seem like a pre-pandemic memory, rather than something employees expect to hear about this year.