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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Cost Effective Employee Rewards

Looking to reward employees and show them you care? Showing organizational support with employee rewards for a job well done can be an easy, low-cost way to invest in your workforce. Here are 3 easy ways to incorporate employee rewards into your employee loyalty and recognition strategy.
Take your team out: Using simple gestures like a team lunch out, or a group happy hour after work, or even an activity like a team bowling night, is a great way to reward employees. Getting your team together outside of the office is a great way to bring people together, and form interpersonal relationships while rewarding your employees for the hard work they do. Investing in hard work, and rewarding employees is a great way to keep employees satisfied at work, and raise productivity and retention rates.
Time off: Reward employees with extra time off, or flexible work hours for hard work, or a job well done on a specific project; it’s another low-cost reward strategy that resonates with employees. Time is valuable to employees, especially personal time. Giving employees extra personal time, as a reward is a great strategy to perpetuate desired behavior, and show other employees that going above and beyond will be noticed and rewarded by management.

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Employee Wellness, De-Stress Your Workplace

We are wondering what impact employee wellness programs have on stress levels and mental health. The
American Psychological Association (APA) reports that 69% of employees claim work is a significant source of stress and 41% say they typically feel tense or stressed out during the workday. 51% of employees said they were less productive at work as a result of stress and 52% report that they have made the decision to leave their job based on workplace stress. These are scary statistics to any employer looking to manage workplace wellness, increase employee motivation and engagement or improve employee retention rates.
Safety Daily Advisor outlines some low-cost and simple changes that anyone can make to help manage their workplace stress and overall employee wellness levels .

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Gamify to Focus Your Workforce

Why are gamification apps failing to meet organizations’ business objectives 80% of the time? It’s likely due to lack of strategic focus…gamification apps are not used to gamify a workplace; they are used to reward employees for desired behaviorwithin employee programs, such as exceeding safety measures, while conditioning employees to work with optimal productivity. Gamify strategically, with business objectives in mind, and clear communications within employee programs to forge a path to success. Here are a few key strategies for keeping the gamification of your employee program on track. Use the Game: Workplaces are filled with distractions. Make gamification a strategic part of maintaining focus in the employee program. Keep your goals clear, simple, and entertaining for optimal employee engagement. Clearly state the goals that need to be met for rewards to be given out, and how to reach them through the game. Making the game entertaining will maintain employees attention span and help keep them focused on their goals.

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Customer Loyalty Can Make or Break Your Company

A positive customer experience is something that every company strives for on a daily basis; experience is the main driver for loyalty. Happy customers are loyal customers and loyal customers are brand advocates. Oracle released a global survey of 1,300 senior-level executives from 18 countries that yielded new insights on succeeding in the ‘customer service era.’ Key findings from the survey included:

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Health Plans Add Reward As Motivation

As health care models shift and the various pieces of the Affordable Care Act take effect, it seems that both employers and employees are paying more for health care. As a result, employers value health and fitness as part of the value proposition for providing health benefits. Offering health and fitness rewards in exchange for consistently healthy behavior is an increasing trend that is helping employers control the cost of health benefits, and helps employees control both their cost of care and their health and body. Health reward programs can range from cash, to discounts on health promoting activities such as attending the gym on a regular basis, joining a fitness center, or healthy activities like yoga or tai chi. Rewards can also take the shape of gift cards, offered to employees upon reaching certain health goals, or exhibiting healthy behavior like participating in a smoking cessation program. These types of rewards are not as direct as cash, but are equally effective in motivating employees by offering assistance in forming healthy lifestyle habits. Offering gift cards to retailers such as GNC or 
NutriSystem can give employees an extra boost to get healthy and stay healthy, which means lower costs and a higher bottom line for your organization.

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