<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1960181384305267&amp;ev=PageView&amp;noscript=1">
Shop Gift Cards

Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
Find me on:

Recent Posts

Education is Key to Successful Health and Wellness Programs

Employers are increasingly adding health and wellness programs to employee benefits packages to both help control organizational costs of providing healthcare benefits and to keep employees healthy and productive at work. However, it is not enough to just have the program available- you have to educate your employees about it so they know it is there and all of the ways it can help them set and reach their health and wellness goals.To say it another way- most of us have seen the movie Field of Dreams, it happens to be one of my personal favorites- health and wellness programs cannot be dependent on Ray Kinsella's "If you build it, they will come" mentality. These programs take more work to train employees on the benefits and ensure that your workforce is aware of all that their employers is making available. According to a recent whitepaper from Colonial Life & Accident Insurance Company 52% of employees at organizations where health and wellness programs are being offered either don't know they exist at all or are unaware of what they encompass. Making short education sessions available or required can change that statistic easily. To ensure your organization maximizes the investment in their employees health and wellness program providing small incentives to employees who enroll in the program is a great motivator. Small denomination gift cards to health and wellness retailers like GNC, CVS/Pharmacy, or Nutrisystem can help kick start any employee's work towards a health and wellness goal, and reminds them that their employer will be there to help and support them every step of the way. That kind of lasting impact will make for a happier, enduring, and more productive workforce throughout the life of the program and beyond.

Read More

Employee Wellness and Safety Programs: How Health and Wellness and Safety Incentives Work

GiftCard Partners and CVS/pharmacy recently co-sponsored a webinar called Healthcare Reform’s Impact on Wellness - How to Incentivize Employees to Engage in Healthy Behavior. Speakers included Jonathan Edelheit, Editor in Chief of Benefits Live Magazine, Vanessa Cullerton, Senior Manager of Employee Wellness for the Hillshire Brands Company, Stacey Nelson, Manager of Health and Welfare for Sprint; and our own Edward Shulkin, President of GiftCard Partners.

Read More

3 Ways Companies Lose Their Best Employees- And How to Make Employee Retention A Priority

Employee retention can be difficult in today's job market. There is no such thing as a "company man or woman" any longer, and employees tend to switch jobs for one reason or another more frequently than we have seen in the past. Making employee retention a priority for your organization helps maintain continuity in the workforce, which makes the whole organization more productive, happier, and more motivated to succeed within the organization, not outside of it. Check out 3 common mistakes that can drive top talent out, and how you can make employee retention a priority in your organization.

Read More

Increase Productivity with an Engaged Workforce

The level of engagement within your workforce will affect your bottom line whether you know it or not. Engaged employees come to work energize and motivated to do the best, and most, they can for their organization each and every day. Engaged employees are willing to use their expendable energy, the extra energy they reserve for themselves, on their jobs when they are fully engaged at work. Employee engagement begins with the employer- ensuring your whole workforce is fully engaged in their positions takes investment from the organization to energize employees. Here are a few proven ways to ensure your workforce is engaged, and as productive as they can be:

Read More

Carrots and Sticks Highly Effective in Managing Employee Wellness

According to a new study from the Midwest Business Group, more than 80% of the nation's largest employers use a carrot and stick approach when it comes to their corporate wellness program. Using this approach allows employers to reward for desired behavior, while creating penalties for employees who participate in unhealthy behavior, such as smoking. As the full implications of the Affordable Care Act take effect and employee benefits costs continue to rise, employers place more value on employee healthcare benefits savings, by both maximizing the health of employees and lowering the cost of their healthcare benefits. Here are some quick facts about employers who use a carrot and stick incentive strategy to manage employee wellness.

Read More

A better way to buy gift cards in bulk

Register today and get access to 250+ popular gift card brands, personalized customer service, and simple and secure ordering.

SHOP GIFT CARDS

    Subscribe to Email Updates