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Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How to Combat Decreased Workplace Productivity

We all know it’s a little tough to focus in the office when kids are out of school and the weather is nice. Workplace productivity drops 20% during June, July and August, so to ensure your employees stay focused, happy and productive in the office, make sure they spend some of their time out of the office. Employers often use summertime to offer special perks like the 41% who indicated they offer flexible schedules, and the 28% who offer "summer Fridays." Ensuring that your employees take some time away from their desk for a vacation and "digital detox" is a great way to increase workplace productivity. For those workaholics who you can't seem to squeeze in a week at the beach other incentives such as gift cards are a great way to acknowledge hard work. Small denomination gift cards to popular retailers like 
The Limited
Boston Market, or 
AutoZone allows employees to treat themselves during the summer, and feel appreciated by their employer. Encouraging a work/life balance and rewarding hard work, especially when temptation to slack off is at its height, will keep your workforce engaged and workplace productivity going long after Labor Day. For more ideas on keeping your organization's summer productive check out this infographic from American Express Open Forum.

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How to Write an Effective Workplace Safety Program

The total cost of workplace injuries was $167 billion in 2021, with a loss of 103,000,000 work days. These kinds of numbers demonstrate the importance of safety management in the workplace. Ensuring safety goes beyond mere compliance; it requires a comprehensive approach that fosters a culture of safety. Drawing insights from modern safety practices, here's an updated guide to crafting an effective employee safety program.

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Gift Card Survey Reveals High Confidence

The
Retail Gift Card Association recently released a study of 1,000 consumer opinions surrounding gift cards, how they are used, how they are gifted to others, and how consumers view them overall. While consumers are still practical about how they spend the balance, with only 30.6% indicating they would use the balance for a "slurge" purchase, consumers use gift cards and covet receiving them. Here are some of the most compelling facts from the
RGCA survey.

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Workplace Gift Cards, the Answer to Business Lunch Meetings

Sending employees out for business lunches or dinners is a great way to offer some flexibility and change of atmosphere to employees. Help them get out of the office, put them in a neutral and more personal setting, and new ideas will flow. However, the moment the check comes so does that awkward question of who picks up the tab?

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Gamification fits for Employee Motivation

Gamification is rapidly growing as a tool for employee motivation. According to a new report from research firm 
Markets and Markets, the gamification industry will be worth $5.5 billion by 2018, up from $421 million this year. With this significant increase, if your company isn't already gamifying employee motivation it’s time to start. The incredible predicted growth of the industry over the next 5 years is an indication that gamification is working and that both employer and employee adoption rates are on the rise. Driving employees to desired behavior and self-motivation through a social outlet is a double reward. Humans are social beings, so whether it’s productive to our work or not we seek out social opportunities at work. By implementing gamification employees get motivated to desired behaviors by providing rewards, and satiate their need for a social experience through an organizationally sponsored channel. The social outlet and small rewards like gift cards to retailers like 
Speedway and 
Boston Market, combined with the increased productivity motivated employees bring, creates a win/win for the whole organization. This double positive for employers and employees builds harmonious relationships that will maintain employee motivation long after the game is over.

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