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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Who Is Engaged at Your Office?

Following the release of the 2013 Gallup "State of the American Workforce" study revealed some astonishing things about how much work employers have to do to engage their employees, since a whopping 70% indicated they were either not engaged or actively disengaged at work. The study also revealed which employees were more likely to be engaged at work. Did you know millenials and traditionalists (people at the beginning and end of their careers) are most likely to feel engaged in their jobs? Only 28% of Generation Xer's and 26% of Baby Boomers indicated they felt engaged at work. These numbers are indicative of a lapse in engagement in the workforce. Whether you engage employees in a health and wellness program (see who can lose the most weight), or a safety program, or provide professional development training and executive access, make sure your employees are happy. Disengaged employees cost an estimated $450-$550 billion per year in lost productivity. Keep your employees happy by providing perks and creating a company culture where team comes first and exceptional accomplishments are recognized. When an employee reaches a goal provide a reward like a summer Friday afternoon off, or small denomination gift cards to popular retailers like AutoZone, CVS/pharmacy or Boston Market, allowing employees to choose their own reward. Engaging employees at work will keep them with your organization longer and help improve your bottom line.
For more information about engaging employees and the new Gallup "State of the American Workforce" Study check out this article from Loyalty360.

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Employee Safety Starts at the Top

Employees safety doesn’t necessarily mean  "creating a culture of safety." One way to look at safety is to make it a part of the fabric of your organization and part of the culture, and the way to achieve that is to start at the top.  Key values of executive management trickle down to the workforce without it seeming like management is trying to will the workforce in a certain direction. Making employee safety a value of management, and supporting that with a cultivation of that value among employees, is the way to go.

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The Importance of Workplace Wellness

Workplace wellness is increasing in popularity, especially after the latest rules set by ObamaCare now further incentivize companies to implement workplace wellness programs for employees. However, if proven effectiveness and governmental pressure aren't enough for your organization to implement a workplace wellness program, did you ever think what it does for your employees? Think about the human factor:

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2013 IMA Summit, Gamification is HOT in Rewards and Recognition

The GiftCard Partners team is in Denver, Colorado this week to attend the
2013 Incentive Marketing Association (IMA) Summit. GCP joins a large number of other companies that are also part of the IMA, and make up this $46 billion incentive industry. We’re excited to meet, share and learn about the latest in this booming field over the course of the next few days. One of the many sessions the IMA will be holding is
Game Mechanics and the Future of Reward and Recognition Programs. The team is excited to learn more about Gamification and how this popular tool in reward and recognition programs has taken off and what the future holds for it in modern business. As it stands now, according to a recent IRF poll, more than 60% of recognition program owners have started implementing gamification. The session will highlight:

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Why High Employee Engagement Works for You

It is well established that highly engaged employees work harder and stay happier in their jobs longer. A
new study from Gallup further proves that employee engagement actual drives up productivity and satisfaction to the point where engaging employees is affecting organizations' bottom lines. The study reveals that companies who don't make employee engagement a strategic priority can hurt their revenue because their employees are absent more, their turnover rate is higher, and when employees are at work they simply don't get as much done. Here are some quick facts from Gallup:

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