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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Telemedicine: The New Healthcare Reality

Prior to March 2020, telemedicine was a rarely used service. It wasn’t common to video chat with your doctor or receive medical care over the phone or via email. However, since the COVID-19 pandemic began, more doctors are turning to telemedicine in order to stay engaged with patients and provide health care services.

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How Gift Cards Can Incentivize Vaccine Compliance at CVS®

As the mass vaccination effort continues to ramp up across the country, Medicare and Medicaid payers and accountable care organizations are looking for ways to ensure their members get vaccinated as soon as they are eligible. Many Medicare members fall into vulnerable populations due to age, while Medicaid members can be more susceptible to comorbidities, and more making it essential that both populations get vaccinated quickly. Member populations may also require a greater level of education around vaccination due to hesitancy of the vaccine or because they may encounter logistical obstacles as they schedule and travel to their appointments.

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6 Ways to Reduce Healthcare Costs in Your Organization

For most organizations, the largest benefit expense is employer-sponsored health insurance plans. According to the Kaiser Family Foundation, the average annual premium for employer-sponsored health insurance in 2019 was $7,188 for single coverage and $20,576 for family coverage. 

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Recognizing International Women’s Day as a Proud Woman-Owned Business

International Women's Day (IWD) is a global holiday celebrating the achievements women have made socially, economically, culturally, and politically around the world. IWD is an acknowledgment of the progress women have made as well as a call to action to keep pushing for equality for future generations. 

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7 Great Gift Card Rewards for Employee Appreciation Day

Employee Appreciation Day is March 5th and is a great opportunity to show appreciation for employees. For those returning to the office in person, the risks they are taking during the pandemic need to be acknowledged and employers need to ensure employees feel safe in their workplace. For employees who are working from home, there are no more “office perks” that benefit or enhance the employee experience, so it is important for employers to find creative ways to show appreciation for their staff’s hard work and effort throughout the year. Making adjustments like moving certain office perks, like a fitness class to Zoom, can go a long way in strengthening the relationship between the employer and employee. 

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